August 17, 2014 – ESA Makes History at Surf’s Up NH

August 17th will go down in the history books as the world’s first sanctioned indoor surf contest. Surf’s Up in Nashua, New Hampshire, the home of the largest SurfStream on the planet, was host to many of the Eastern Surfing Association’s top competitors including several ESA All Stars.

Kainalu Nichols ESA Contest Winner at Surfs Up NH
Contest Results & Division Winners
Menehune (11 & Under)
  1. Robbie Goodwin
  2. Quinn Battagliese
  3. Elliot Anderson

Boys (12-14)

  1. Braeden Logue
  2. Tristan Hamilton
  3. Perran Trentalange

Jr. Men (15-17)

  1. Kai Nichols
  2. Lars Hamilton
  3. Griffin Brunette

Open (All Ages)

  1. Kai Nichols
  2. Lars Hamilton
  3. Weiland Anderson
A big thanks to all the sponsors for making it a great event
  
About the ESA  
ESA is the largest amateur surfing association in the world. Their family oriented
programs promote a healthy and active lifestyle. It is not uncommon to find two or three generations of the same family involved as members of the ESA, and actively competing in ESA programs. Two of the original founders of the ESA, Cecil Lear and David Reese, are still active in the association forty years later.Eleven time world professional surfing champion Kelly Slater and former world professional womens surfing champion Lisa Anderson both learned their competitive skills through the Eastern Surfing Association.

August 12, 2014 – Endless Summer Resort on Oahu

The Greene Waters Group of Bridge Real Estate announced plans today for a unique hospitality experience at The Endless Summer Resort. The 400 unit resort will be centered around a four-acre PerfectSwell® surf pool that creates an infinite variety of customizable waves using technology created by American Wave Machines. KITV Honolulu covered the story.

Endless Summer Surf Resort Coming to Oahu in 2017 | American Wave Machines | Surf Park Central

“American Wave Machines has advanced technology to a point where they make consistent  waves with an infinite variety,” said Surf City Hui, LLC co-founder Chad Waters.  “At The Endless Summer Resort, we will be able to create a surfing experience that removes the fear for beginners and in some cases, exceeds the real thing for expert surfers

Our overriding design philosophy was to create surf, the dynamics of the ocean at the beach, not just individual waves.  We’ve accomplished that with PerfectSwell®” said Bruce McFarland, Founder and President of American Wave Machines, “The iconic concept put forth by Surf City HUI aligns with our vision for premium surf destinations.”

Surf City Hui will be interviewing potential operators and contractors during the next few months, and anticipate the resort opening by the summer of 2017. The developer is asking for public input on the project by completing a short survey, which includes an informational video.

 

December 20, 2013- Quartz

American Wave Machines PerfectSwell Surf Park

QUARTZ | 12-20-2013

By: Todd Woody at Quartz

Bruce McFarland’s San Diego office is just a skateboard ride from some of California’s prime surf spots. And right now, McFarland is gazing at the perfect wave—a glassy, barreling wall of water. But it’s breaking inside his building, and McFarland, an engineer and surfer, is controlling the wave with an iPad.

Sure, the wave is only three inches tall and is contained in a pint-sized pool built by McFarland’s company, American Wave Machines. But two surf parks deploying the company’s PerfectSwell technology are set to open in Russia and New Jersey, generating four- to six-foot (1.2 to 1.8 meter) waves at the push of a button. “We want to create waves so that anyone, anywhere can surf,” says McFarland.

Bringing surfing to the landlocked masses could be the biggest change to hit the sport since Hawaii’s Duke Kahanamoku taught Californians how to ride the waves a century ago. American Wave Machines is just one of half a dozen companies developing artificial wave technology, including a Los Angeles startup founded by 11-time surfing world champion Kelly Slater.

With a mix of hope and hype, the $7 billion surf industry is embracing wave parks as way to grow a flat-lining business. Kids in Kansas and Qatar could become real surfers, not just boardshorts-wearing wannabes. Pro surfing executives, meanwhile, are pushing surf parks as predictable, television-friendly venues to stage competitions as they lobby to make surfing an Olympic sport. “Surf parks will create an entire new generation of aspirational surfers,” says Jess Ponting, director of the Center for Surf Research at San Diego State University. “These new surfers will not just buy for fashion but for equipment as well, and not just in the US but in Russia, China and Europe.

Surfing has always been as much a way of life as a sport, the exclusive domain of a coastal wave tribe with its own rites and rituals. (Disclosure: I’m one of them.) Now with dozens of surf parks under development worldwide, surfing is about to get Disneyfied—buy a ticket, stand in line, and go for a ride.

In the ocean, no two waves are alike. Each one is formed by constantly changing conditions—winds, tides, swell, sandbars. Even if you’re lucky enough to live on the coast near surf breaks, there’s no guarantee there will be rideable waves on any given hour or day. That unpredictability can make honing one’s surfing skills a time-consuming process, demanding a commitment bordering on obsession.

That’s also problematic for pro surfing. Small surf and long lulls between sets of waves do not make for exciting television, so it’s hard to attract the viewers that advertisers and sponsors covet. Contests last for days, stopping and starting as ocean conditions dictate. They cannot be scheduled into two-hour, TV-friendly time slots. The window for holding the annual Mavericks big wave competition in northern California, for instance, runs from November until April and the contest is called on 48 hours notice when huge waves—30-foot plus—appear. “There’s no way a surf contest will ever be on ESPN Live,” says Matt Reilly, director of marketing at Surf Park Central, a website that covers the nascent artificial wave industry.
A surf park, on the other hand, can ideally churn out one identical wave after another. Replicating Mother Nature is not so easy, though. Most wave parks built over the past 20 years offer a so-called standing wave: A sheet of water is pumped into a pool and over a barrier to create a continuous breaking wave that stays in place. Riders can balance on a surfboard and maneuver to some degree. But the wave does not move and there’s no wave face to ride across. It’s more like surfing a waterfall.
The Holy Grail is a wave that mimics the physics of an ocean wave, moving through the pool, rising up and breaking to the right or left so surfers can catch it and ride up and down the face or propel themselves off the lip to perform aerial turns.

The future of surfing: No ocean required

 

Screen Shot 2013-11-20 at 7.20.10 PM

REUTERS   |  11-22-2013

By: Richard Valdmanis on Reuters.com

(Reuters) – A surfer drops down the face of a crashing swell, crouches low and stalls his board into the tube, achieving the sport’s ultimate goal of a ride inside the barrel.

But instead of being on a sunlit beach in Hawaii or southern California, this surfer is inside a glass-and-concrete building in New Hampshire – at America’s newest surf park, an hour’s drive from the Atlantic.

“Part of our mission is to bring surfing everywhere, including where there isn’t an ocean,” said Bruce McFarland, president of American Wave Machines.

The company’s SurfStream wave system is being used at the Surfs Up New Hampshire park in Nashua, which is set to open in December.

Surf parks have been around for decades, but a surge in the sport’s appeal and rapid advances in wave-making technology have triggered new construction in unlikely places such as South Dakota, Quebec, Sweden and Russia.

Using proprietary designs meant to emulate waves formed in nature, companies like American Wave Machines, Weber Wave Pools, Waveloch and others are racing to bring the ocean sport to the landlocked masses.

Fernando Aguerre, head of the International Surfing Association (ISA), said their efforts could be a big boost for surfing and businesses built around it.

“Surf parks will give the opportunity to learn to ride waves in a safe way to millions of people around the world,” he explained, adding it could also help ISA to make surfing part of the Olympic Games.

“Without man-made surfing waves, our Olympic surfing dream would be just that – a dream,” he said, adding that reliable, identical waves, virtually impossible to find in nature, are needed to insure fair judging in Olympic competition.

SURFING INLAND

Once seen as a fringe sport, surfing now has around 35 million enthusiasts worldwide. It is a roughly $6 billion retail industry in the United States, according to the Surf Industry Manufacturers Association.

“The industry is doing a good job selling surfing as a lifestyle. It is fun. It influences culture, music, fashion, all that. It is imbedded. But it is hard for anybody who doesn’t live near the ocean to do,” said McFarland.

Surfers, desperate for a good wave, have sought out wind swells on the Great Lakes and tried surfing on river rapids and in the wake of passing barges on the Houston Ship Channel in Texas.

“There is definitely a huge demand,” said Matt Reilly of Surf Park Central, a website that tracks global surf park construction. “The speed of growth that you’re seeing is the result of improvements in technology and increases in efficiencies.”

The most commonly used surf park wave designs are modeled on standing river waves, where thousands of gallons of water are propelled against an immobile object to create a stationary curl.

At a recent Surfs Up New Hampshire test run, a handful of professional surfers – including Todd Holland, who was once ranked No. 8 in the world – carved up different types and sizes of standing waves in front of a panel of engineers and photographers.

“This is great,” said Holland. “Once you get going down the line, it feels just like racing a big section.”

Research has also been done on designs more closely related to waves at the world’s finest ocean spots, where a moving swell is produced that breaks when it hits shallow water along an artificial reef or sandbar.

Although less so than in the past, the cost of building an artificial wave system is still substantial. A standing wave system like the one in New Hampshire costs about $3 million to$6 million, while a traveling, or ocean wave, system is much more expensive.

Despite the surf park industry’s efforts to mimic real surf, McFarland, whose company is now also building a traveling wave park in Russia using his PerfectSwell technology, said artificial waves will always have their limits.

“We’re not trying to compete with the ocean, or replace it in any way,” he said. “But this is fun, and I think it is good for the sport and for people.”

(Writing by Richard Valdmanis; editing by Patricia Reaney and Gunna Dickson)

Surf Park Market is Here | Authentic Surf Outside the Ocean

PerfectSwell® - Authentic Surfing Experiences Beyond the Ocean

The Surf Park market is here. John Luff, business development staff at AWM was interviewed about the surf park market and sustainable tourism in a compelling article in Transworld Business seen here.  AWM continues to lead the way in the development of surfing beyond the ocean with existing installations around the globe and planned openings in New HampshireMontrealSouth Dakota, and Sochi, Russia — site of the 2014 Winter Olympics.

“Surf Parks are the key to making surfing a mainstream, commercially sustainable sport and to promoting surfing as an iconic lifestyle that transcends all nationalities and cultures.” – John Luff

AWM’s PerfectSwell® and SurfStream® technologies allow for authentic recreational and advanced surfing experiences. This is made possible by AWM’s patented wave systems designed and engineered for the best user experience and the best long term owner experience.

 

SurfStream® – The ideal small footprint solution for  versatile & endless wave riding on real surfboards.

Very large scale surf pools using computer optimized PerfectSwell® technologies that simulate an authentic ocean environment are  currently in production. AWM’s PerfectSwell® wave generation systems offer practical solutions for resorts and waterparks such as in Sochi as well as surf parks specifying waves up to 12′ or more.  Stay tuned for these openings and watch for several new locations to be announced soon.

AWM looks forward to working with both large scale and small scale surf park projects around the globe and meeting specifications with the most cost effective and world class wave generation systems on the market.
About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2000 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell® is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions. www.AmericanWaveMachines.com

American Wave Machines Commissions Latest PerfectSwell

Continuous Surf – Any Shape and Size

PerfectSwell Barrel View May 2013 | Greetings from the Barrel
 

SOLANA BEACH, CALIF. (June 3, 2013) – American Wave Machines (AWM), the technology leader in out of ocean surf recently completed installation and commissioning of the latest PerfectSwell® wave generating invention in East Durham, New York.

Adding to the PerfectSwell® suite of innovations, including the patented reflecting wave generator, the new software based invention creates surf by sequenced control of multiple wave generating chambers. Virtually any wave shape and direction can be generated continuously including point breaks, peaks, beach breaks, barrels, and multiple rider waves.  The recently patented invention is applicable to all pneumatic systems including linear and circular wave pools.

Additional patent pending innovations include a mobile wave control application designed to run on mobile devices.  The mobile app will enable operators, coaches, and surfers to call and control waves and personalized playlists.  A media option allows photo and video capture of the surf session within the app.

We’re stoked our customers have bigger and better waves in their pools than they thought possible. The capabilities of this system exceeded our predictions” said Bruce McFarland, founder and president of AWM. “Not only does this demonstrate the scalability of PerfectSwell®, it demonstrates wave quality and quantity necessary for successful surf parks..

The PerfectSwell® systems currently under construction are focused on surfing and standard wave pool recreation and are engineered for waves up to 8 feet. Still larger wave systems are within the technical capability.
 

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell® is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions. www.americanwavemachines.com

Body Glove Signs Contract to be Distributor in Peru

PRESS RELEASE

Body Glove Signs Contract with Wave Pool SAC to be Distributor at La Ola Movistar Wave Machine in Peru

Redondo Beach, CA [April 24, 2013] –  Body Glove International is excited to announce they have signed a contract with Wave Pool SAC, to be an authorized distributor of Body Glove products.

Wave Pool SAC began operations in October of 2010 as the operator of “La Ola Movistar” surf arena in the Boulevard de Asia Outdoor Mall. Under the direction of Guillermo Gonzales it features the largest standing wave machine in the world designed and built by American Wave Machines, Inc. (AWM). The venue puts Peru at the forefront offering a perfect place for athletes, fans and the general public to practice the sport of surfing in a family setting with restaurant, bar, and entertainment facilities.

Body Glove Signs La Ola Movistar SurfStream in Peru as DistributorBody Glove CEO and Chairman of the Board of AWM, Robbie Meistrell, first met Guillermo along with professional surfers Cheyne Magnusson and Anthony Walsh on a trip to the surf arena. “I was so impressed with Guillermo as a businessman and as a professional surfer, I wanted to find a way to bring him into the Body Glove family,” states Meistrell, “I think this arrangement will be beneficial to both companies and can really increase our brand presence in South America.”

For more information on Body Glove athletes and products go to www.bodyglove.com and for daily updates visit  www.facebook.com/bodyglove

About Body Glove:

Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Cheyne Magnusson, Anthony Walsh, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Bob Soven and Jeff McKee. Body Glove and Jean-Michel Cousteau and his Ocean Futures Society have formed a legendary alliance to help preserve and protect the ocean while providing ocean and diving geared equipment to water enthusiasts around the globe. Some of the proceeds from the sale of those products go directly to Ocean Futures Society. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.

About American Wave Machines, Inc.

Cheyne Magnusson at SurfStream Peru

American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment that values sustainability, integrity, and sportsmanship. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.

For daily updates visit www.facebook.com/americanwavemachines

 

 

 

Waterfalls Music Festival SurfStream 2013 Event

Waterfalls Music Festival 2013 | SurfStream | American Wave Machines

The Waterfalls Music Festival 2013 was the first electronic music festival created exclusively for Latin America that began on Friday March 1 and ended on Sunday March 3 on the premises of La Ola Movistar in the Asia Boulevard of Peru.

Waterfalls Music Festival | La Ola Movistar SurfStream

Event surfing attraction and experiences via the SurfStream by American Wave Machines

Waterfalls Music Festival 2013 | SurfStream AWM Fireworks | Waterfalls Music Festival 2013 | SurfStream AWM

The event featured live performances from 10 international DJ’s, six Peruvian national DJ’s and included live fireworks displays, VIP areas, 15 bars, and more surprises.

Chicas at La Ola Movistar Peru Waterfalls Music Festival 2013 | AWM SurfStream Partying at Waterfalls Music Festival 2013 | AWM SurfStream

Location: La Ola Movistar SurfStream — Asia Boulevard

American Wave Machines SurfStream Waterfalls Music Festival 2013 SurfStream Wave La Ola Movistar Peru | Waterfalls Music Festival 2013

Swell Idea Coming to Resort

American Wave Machines Logo Large Banner
By: Tawny Maya McCray
UT San Diego
Published Feb 20, 2013 (Updated Feb 21, 2013)

A Solana Beach company founded by the great-nephew of San Diego surf legend Charles Wright has created what it says is the world’s largest standing wave machine — producing waves with a 5-foot barrel and a 28-foot face — that will be making its debut this spring in the United States.

Another of the machines will be debuting in Canada’s first indoor surf park this summer.

The company — American Wave Machines, founded by engineer and recreational surfer Bruce McFarland — developed its SurfStream technology in the mid-2000s.

The first SurfStream debuted in 2009 at a resort in Turks & Caicos.

In the years since, several more of the machines, which can be engineered to any size and shape specification, have opened at surf parks, water parks, hotels and resorts around the world, McFarland said.

The patented surf machine allows for authentic surfing on real surfboards with fins, with a water temperature that averages around 82 degrees.

That warm water is likely to be a strong pull when the first SurfStream in the United States opens this spring in Nashua, N.H.

The machine will be the centerpiece of a park called Surf’s Up New Hampshire, an expansion of SkyVenture NH, a massive indoor sky diving venue.

The SurfStream will be indoors in a facility that features a retractable glass roof, glass walls for spectator viewing, surfside lounging and a cafe, McFarland said. Surf’s Up will be the first multisport venue with surfing and sky diving.

When the owners polled their sky diving customers, “they were very enthusiastic about being able to surf after flying,” McFarland said.

McFarland said all the SurfStream machines share a design scheme: The basic platform is a training wave where you can body-board or learn to stand up.

“It’s very easy. It’s a small wave and it’s very stable,” he said. “Level two is what we call the standing wave, it’s kind of like a rapid in a river. The wave jumps up about twice as high and it’s more turbulent and a lot more powerful. You can also have white-water kayaking on that wave.”

The most advanced wave, McFarland said, is a barreling wave that breaks either continuously left or continuously right. The barrel is created by moving modular pieces of different sizes and shapes.

The changes in the waves are created by adjusting a spoiler at the bottom of the machine.

McFarland said the machine is great for learning how to surf and for practicing maneuvers, such as aerials and 360s.

“You can practice the same maneuver as many times as you need to to perfect it,” he said. “It is using real surfboards with fins, so the skills are transferable to ocean surfing.”

American Wave Machines also offers a technology called Perfect Swell, which is essentially a wave pool that you can surf in.

PerfectSwell is an air-powered system that uses computer controls to modulate wave shape, ride duration, frequency and energy efficiency. The waves range from about 2 feet to 7½ feet.

McFarland, who in the 1990s developed sheet-flow wave simulators at Belmont Park and The Wave Waterpark in Vista, said his company’s goal is to open a SurfStream or PerfectSwell in every major city in the U.S.

He said they are working with some developers in California, but nothing is scheduled yet.

Canada’s surf park, called Oasis Surf, will be set in a contemporary surf retail center with a California beach-themed bar and restaurant. It will also include a surf shop featuring surf apparel and custom surfboards.

“(The owner) is creating a place (for customers) to go any time of year,” McFarland said. “In the winter, when it’s so cold up there, it’ll be a pretty warm place where you can go and get in the water and hang out.”

View the article at UTSanDiego.com

American Wave Machines PerfectSwell Wave Pool Video

AWM is the leader in artificial wave technology for surf parks and wave pools with an innovative approach to creating world class waves for surfing in pools.

PerfectSwell™ technology is an entirely new approach to generating large waves with the emphasis on creating an opportunity for an authentic surfing experience outside of the ocean. An infinite variety of customized waves can be generated that mimic points, reefs and beach breaks without the need for special bottom contours.

American Wave Machines PerfectSwell™ capabilities include:

Create up to 10 barreling waves per minute.

Any wave size, type and shape whether it’s soft rollers for beginners or clean hollow barrels and timed aerial closeout sections for the pro’s.

Compatible with the Wave App: Imagine calling up your favorite wave from the shore with your iPad or from your board with your iPhone — gentle or hollow, small or large. PerfectSwell™ is the next generation of artificial wave pools.

App on Board: Company Gives Surfers a Real Wave Selection

Originally published in the San Diego Business Journal on December 31, 2012

TECH:  American Wave Machines Can Offer Custom Rides
By: Brad Graves

There is now an app for making waves.

American Wave Machines of Solana Beach designs pools with technology that creates waves big enough to surf on. They can bring the familiar sport to places that are nowhere near the ocean.

Among the company’s latest innovations is a way to modify those waves with an Apple Inc. iPhone or iPad.

Standing before a miniature, tabletop wave pool at the company’s headquarters — just a few steps from the Belly Up Tavern — company founder and President Bruce McFarland demonstrated the variety of waves he can turn out by changing the settings on his phone.

Then, he invited a reporter to try out the controls, on a console with a tablet-sized computer screen.

By manipulating the shape of the wave on the screen, a person can modify the wave emitted by the machine. Press a button, the air-operated system makes some noise and, voila, the wave breaks. McFarland sizes up the result. “You made a mushy wave on the right side of the pool,” he said.

The app will work the same way on the full-size wave machines that McFarland and his company engineer.

American Wave Machines was founded in 2000 in McFarland’s home. Its machines are now up and running in Peru, Sweden and the Caribbean region.

“We made it through the recession with international business,” said McFarland.

Seven Patents

American Wave Machines holds seven patents, and it has applied for several more in the United States and overseas.

One of its more ambitious projects is a wave pool at the Russian resort city of Sochi, the city that will host the 2014 Winter Olympics. The 35,000-square-foot pool will be part of the Sheksna Resort, and will offer a 10-second ride.

Another buyer is the owner of an amusement park in Nashua, N.H., 40 miles north of Boston. The customer is putting the wave machine indoors, in a space with a retractable roof. The attraction will complement other rides at the park, including technology that lets people “skydive” in place.

Depending on the technology, American Wave Machine projects can cost between $500,000 and $15 million. And the company can not only supply a park with equipment. McFarland says it can also help formulate business plans.

Third-party contractors build the wave machines to company specifications. The wave machines come in two styles.

The SurfStream is more compact and reminiscent of a treadmill. It can produce a small wave for beginners or a barreling wave for advanced surfers. Detachable modules get the wave to break to the left or to the right, depending on the rider’s preference. The waves continue to churn for as long as the machine is running.

By contrast, the PerfectSwell machine sprawls out over a large area. It sends waves across the surface of a pool at regular intervals, and those waves peter out at water’s edge.

Unlike other products, the wave machines accommodate regular, off-the-rack surfboards with fins. “It’s beyond a simulator,” McFarland said.

Several market forces affect the people who buy water play equipment.

Financing a water park has been a challenge during the economic downturn, said Aleatha Ezra, director of park member development for the World Waterpark Association in Overland Park, Kansas.

Making Waves Overseas

International development, however, has been strong, she said. Asia has “a burgeoning market,” Ezra said, while Europe and the Middle East are also strong.

American Wave Machines can claim one other innovation: It built a wave machine that was part of a float in the 2012 Tournament of Roses parade in Pasadena.

Natural Balance Pet Foods Inc. of Pacoima sponsored the float, and the wave machine wasn’t really the focal point. A surfing bulldog stole the show.

It was the longest and heaviest float ever entered in the Rose Parade, McFarland said.

Going forward, McFarland is enthusiastic about his wave machines’ potential.

“There’s room for at least one of these in every major city,” he said.

AWM Announces Surf Pool Innovative Breakthroughs

 

American Wave Machines, Inc. (AWM), the leader in artificial wave technology for surf parks, announces three technological breakthroughs for PerfectSwell™, an innovative approach to generating large waves with the emphasis on wave quality and surfing. PerfectSwell is the next generation of artificial wave pools with its patent pending PerfectSwell Wave App™, patented Reflecting Wave Generator and Phased Array Control System, providing the opportunity for surfing outside of the ocean. Production of PerfectSwell is underway in Sochi, Russia, site of the 2014 Olympics. The 35,000 square foot PerfectSwell wave pool will open at the Sheksna Resort, nominated as Russia’s Leading Spa Resort by World Travel Awards.

AWM’s PerfectSwell Wave App™ allows surfers to control the session by calling up their favorite waves from the lineup or from shore with their iPad or iPhone. Wave direction, size and intensity can be modified from an iPhone, allowing surfers to have the perfect session every time. Coaches and trainers can manipulate the surf for the skill level and physical location of trainees in the pool. Surfers can record the ride with a built-in media option.

PerfectSwell™ Wave App for iPhone

No longer having to wait for the perfect wave, rigorous conditioning and training can take place in a PerfectSwell pool. AWM’s proprietary PerfectSwell Reflecting Wave Generator creates circular particle motion waves like the ocean, capable of producing 10 barreling waves per minute. The PerfectSwell Phased Array Control system controls chamber firing patterns and sequences creating any wave breaking characteristic from mushy to pitching to timed aerial closeouts.

“PerfectSwell is the most versatile system with the most innovative technology providing the best surfing experience, “ says Bruce McFarland, President of AWM. “PerfectSwell creates an infinite variety of waves. Point, reef and beach breaks can be replicated in PerfectSwell surf pools and waves can be adjusted and customized without need for special bottom contours.”

About American Wave Machines, Inc.

AWM is the creator of wave technology for surf parks, hotel/resorts, recreation, and research applications. SurfStream®, the world’s first standing wave machine, delivers surfing capability in a compact space. PerfectSwell technology is a new approach to generating large waves with the emphasis on the surfing experience. With no moving parts in the water, sophisticated computer controls modulate wave shape, ride duration, frequency and energy efficiency. www.americanwavemachines.com

Bruce McFarland Live Interview from Boardroom International Surfboard Show

AWM President & Founder Bruce McFarland discusses the future of wave pools and surf parks with Quiksilver Marketing Director Todd Kline and Dave Stanfield on October 6 at The Boardroom International Surfboard Show in Del Mar, CA.

HIGHLIGHTS:

    • AWM Surf Centers in every major city in the world
    • How SurfStream and PerfectSwell work
    • Robust digital system with mobile app enabling complete wave control

Surf’s Up New Hampshire breaks ground

Construction of the largest SurfStream in the world is officially underway at the Surf’s Up addition to SkyVenture New Hampshire. Congratulations to owners Rob and Laurie Greer. We can’t wait to surf in Nashua! Learn more about the project here.

World’s First Skydiving and Indoor Surf Park to Debut in Nashua, New Hampshire

First dedicated indoor surf park in US developed by leading wave machine company to open at SkyVenture New Hampshire in 2013

American Wave Machines, Inc. (AWM), the leading wave technology innovation company, announced the debut of the world’s largest standing wave surfing machine, the SurfStream® model SS5032, in Nashua, New Hampshire. This will be the first multi-sport venue with surfing and skydiving.

Surf's Up New Hampshire

Surf’s Up to debut at SkyVenture NH

Called Surf’s Up New Hampshire, it’s part of an expansion of SkyVenture NH, a profitable massive indoor skydiving venue. The all-season indoor SurfStream® will be connected to the skydiving facility and features a retractable glass roof for seasonal open air operation, glass walls for enhanced spectator viewing, surfside lounging, and a café.

With programmable controls and modular inserts, the SurfStream® model SS5032 creates multiple wave types in one machine. For experienced surfers the signature wave is the 5’ barreling wave with 28’ of face to carve on. This set of wave modules can be assembled in both right and left breaks accommodating goofy and regular foot riders. For broad appeal, the system also features training and intermediate waves which operate at lower power. Due to this versatility, owners Laurie and Rob Greer have developed a robust pay-for-surf revenue model including interscholastic surf team packages to help develop local high school surf teams.

“We can already teach anyone to fly, now we can teach anyone to surf.” said Rob Greer, owner of SkyVenture NH. “SurfStream® is a tremendous value proposition with broad appeal. That’s what convinced us to invest and that’s essential for our bottom line.”

Bruce McFarland, founder and CEO of AWM said “Laurie and Rob are visionaries. Their expertise in action sports facility marketing and operations, not to mention their passion, has contributed greatly to the success of this project. They really do believe in the development of extreme sport talent.”

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) is the powerhouse creator of artificial wave technology for applications in recreation, action sports, and hotel/resorts. Its patented SurfStream®, the world’s first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities. The company also offers PerfectSwell™ surf pools for resorts and outdoor surf parks. For more information, visit www.americanwavemachines.com.

About SkyVenture New Hampshire

Located in Nashua, New Hampshire, SkyVenture NH features a state of the art vertical wind tunnel where customers experience the FREEDOM OF FLIGHT! In addition to individual flights, group events and parties are also available. For more information, visit www.skyventurenh.com.