August 17, 2014 – ESA Makes History at Surf’s Up NH

August 17th will go down in the history books as the world’s first sanctioned indoor surf contest. Surf’s Up in Nashua, New Hampshire, the home of the largest SurfStream on the planet, was host to many of the Eastern Surfing Association’s top competitors including several ESA All Stars.

Kainalu Nichols ESA Contest Winner at Surfs Up NH
Contest Results & Division Winners
Menehune (11 & Under)
  1. Robbie Goodwin
  2. Quinn Battagliese
  3. Elliot Anderson

Boys (12-14)

  1. Braeden Logue
  2. Tristan Hamilton
  3. Perran Trentalange

Jr. Men (15-17)

  1. Kai Nichols
  2. Lars Hamilton
  3. Griffin Brunette

Open (All Ages)

  1. Kai Nichols
  2. Lars Hamilton
  3. Weiland Anderson
A big thanks to all the sponsors for making it a great event
  
About the ESA  
ESA is the largest amateur surfing association in the world. Their family oriented
programs promote a healthy and active lifestyle. It is not uncommon to find two or three generations of the same family involved as members of the ESA, and actively competing in ESA programs. Two of the original founders of the ESA, Cecil Lear and David Reese, are still active in the association forty years later.Eleven time world professional surfing champion Kelly Slater and former world professional womens surfing champion Lisa Anderson both learned their competitive skills through the Eastern Surfing Association.

June 13, 2014 – Red Bull

Watch the latest Who is JOB Episode at RedBull.com

 JOB and the Body Glove team pack up the RV and take New England by storm. See the action on the SurfStream® at Surf’s Up NH here. (Surfing starts at 6:30 in the video)

Jamie O'Brien Boosting at Surfs Up NH
JOB Boosting on the SurfStream® at Surf’s Up NH

“About to go get shacked indoors, we’re fired up!” – Jamie O’Brien, Pro Surfer  

 

Check out the video below currently featured on RedBull.com: 

Who is JOB Episode 8

 

Kalani Chapman SurfStream NH
Kalani Chapman – North Shore Power Hack on the SurfStream®

“So sick we got to surf a stationary wave with fins. Thanks for showing the team such a great time @americanwavemachines” – Kalani Chapman — Pro Surfer, Body Glove Team Rider 

 

JOB Party Wave Surfs Up NH
JOB Party Wave

March 25, 2014 – Fortune

Indoor surf parks aim for big money

March 25, 2014: 5:00 AM ET

Indoor surf parks aim for big money

Indoor surf parks aim for big money

The CEO of Body Glove is leading the effort to bring surfing indoors — and maybe to a mall near you.

By Shawn Tully, senior editor-at-large

FORTUNE — In a lifetime of promoting the sport he loves, Robbie Meistrell has long sought the power swell capable of propelling the laid-back world of surfing into a universal, lucrative phenomenon rivaling golf. Now, he swears, he’s found it: wave-machine generated, mainly indoor surfing, driven by fresh technologies that can replicate six-foot barrels and chest-high mushy waves, in every imaginable, computer-sequenced, ocean-imitating combination, at surf parks the size of football fields. A pair of these emporia will soon open in quintessentially non-beachy locales: in the New Jersey Meadowlands at the forthcoming, gigantic new American Dream mall built by Mall of America developers Triple Five originally; and in snowy mountains of Sochi, Russia, home of the 2014 Winter Olympics.

 

“This breakthrough in wave machine surfing is what we’ve been waiting for all these years,” says Meistrell. “It could multiply the number of surfers worldwide, and easily multiply the size of the surfing market by a factor 10.” Today’s soccer moms could become tomorrow’s surfing moms, and look for the Olympics in the 2030s to host contests on computer-planned waves, a kind of aquatic, next-gen Super Pipe with surfers in the role of snowboarders.

 

Meistrell is the scion of a surfing business dynasty: In 1953, his father and uncle founded water sports retailer Body Glove, and in the 1960s invented the first practical wetsuit for surfers. Today, Meistrell serves as Body Glove’s CEO, licensing the famous brand name for bathing suits, snorkels, water shoes, and waterproof cell phone cases, as well as those signature, super-stretch form-fitting neoprene huggers that keep surfers toasty in the icy foam. The family’s flagship store, Dive ‘N’ Surf in Redondo Beach, Calif., remains a legendary destination for water sports enthusiasts. Meistrell runs surfing camps for kids, sponsors pro surfing tours and events, and at age 62, still paddles out to catch the curls at L.A.’s Manhattan Beach.

 

Yet Meistrell has faced years of frustration in his campaign to attract hordes of new surfers, and hence build the gigantic market that, he believes, the sport merits. “When you get the feeling of the water moving beneath your feet, there’s nothing on earth like it,” he marvels. “It’s totally addictive.” The rub is that millions of potential surfers live too far from the ocean to experience that magical sensation.
And even on the coasts, kids and neophyte adults shun the sport because once they tote their boards to the beach, the fickle ways of nature furnish waves that are too big, or arrive far too infrequently, for beginners to learn. The weather delays and long waits between rideable waves also soak surfing’s allure as a spectator sport. “You go to Rincon Beach in Santa Barbara,” says Meistrell, “and the surfing is good maybe four or five days a month. In most places, you paddle out and catch two waves in two or three hours. It’s not that surfing is so hard to learn, it isn’t. It’s that it’s so hard to practice.”

 

Another problem is what Meistrell calls a kind of tribal “localism.” “On the good days, hordes of people from all over flood the surfing beaches,” says Meistrell. “The groups of local surfers don’t like it, and don’t want you there.”

 

MORE: Backstage with Xerox CEO Ursula Burns

 

Hence, surfing remains a major cultural trendsetter, shaping fashion, music, and lingo. But measured in dollars, it’s a decidedly minor sport. Surfers worldwide spend around $10 billion a year on equipment, camps and lessons — TV revenues and ticket sales are miniscule, by the way — less than one-sixteenth the total sales golfing commands.

 

Today, Meistrell views the innovations in indoor — as well as open-air — surf parks as the game-changer. Surf parks have been around for decades. Their appeal, however, is limited. The big ones typically produce waves at extremely long intervals that severely limit how many surfers they can serve, and hence their revenues. The small ones generate thin swells that move far faster than normal waves, so that denizens need skateboard-sized boards sans fins to ride them.

 

For Meistrell, the breakthrough arrived via the new technologies developed by a surfer-cum-engineer named Bruce McFarland. After receiving a graduate degree in fluid dynamics from the University of California, McFarland worked as an aeronautical engineer at TRW (TRW), then began studying how powerful pumping systems could be used to replicate the process that creates ocean waves in nature. McFarland’s new technology generated its first swells in a tank in his garage at a full three inches in height. In 2000, he founded American Wave Machines, and by the mid-2000s had installed pioneering, outdoor surf parks in Peru and the Caribbean.

 

Intrigued, Meistrell visited the park at the Beaches Resort in Turks and Caicos in 2008 with his two young sons. “We all got completely hooked,” he says, “we were surfing until 9 at night. Our legs were like rubber.” He next recruited two pro surfers, Cheyne Magnusson and Anthony Walsh, to try the installation at the giant Boulevard de Asia shopping complex south of Lima. “I found it appealed to the pros as well, because you can practice so much in a concentrated period,” says Meistrell. “Cheyne and Anthony thought it was a great training device for the legs and the core.” Meistrell was so impressed that he persuaded American Wave Machines to appoint him chairman, a position he still holds.

 

American Wave Machines offers two distinctly different technologies, one for small arenas, the other for super-sized parks. The original system, called SurfStream, creates stationary waves in pools between 12 and 24 feet in width. Hydraulic pumps force thousands of gallons of recirculating water over fiberglass modules to create waves that curl continuously in place, so that surfers can move back and forth across the face of the wave, but now forward. McFarland’s innovation consists of designing a system sufficiently powerful to form the type of thick, standstill, white water swells that attract adventurous surfers in rushing rivers. At these smaller surf parks, folks use regular surfboards with fins, so that the experience is far closer to ocean surfing than the experience at the older wave-making facilities.

 

American Wave provides the equipment, installation, and consulting services to owners who manage the parks. The first indoor facility in the U.S. featuring its technology debuted in late 2013, Surfs Up in Nashua, N.H. Expert surfers can program four-foot barrel waves on an iPad, and mothers bring their 5-year-olds for lessons on one-foot curls. The kids can also try skydiving in the same facility. Today, American Wave has six of the smaller parks in operation and two more under construction, one in South Dakota, and another in Montreal.

 

MORE: Box IPO filing: The key numbers

 

The second technology — PerfectSwell — replicates real, traveling ocean waves, and, if it proves as lucrative as Meistrell predicts, will power the giant surf parks of the future. These parks can be over an acre in size, and they’re typically around 160 feet in width. The waves can reach a hurricane-scale eight feet, and they advance the full length of the pool, offering ocean-worthy rides of as long as 20 seconds, breaking when they reach the shallow end, just like the real thing.

 

Here’s how the technology operates. At the deep end are 16 vertical chambers placed at 10-foot intervals, each extending from near the pool floor to above the water level. Powerful commercial blowers push air at high velocity into the top of the chambers. The rushing air forces a piston-like flood of water from the chamber into the pool, producing waves.

 

By altering the timing and sequencing of the water blasts from sixteen chambers, the system can generate a wide variety of sizes and types of waves in rapid sequence, leaving just enough time in-between for customers to paddle out for the next ride. It can produce computer-generated barrels and peeling swells that break either left or right, or “pop up” waves that launch acrobatic surfers skyward. For example, a peeling “big closeout” wave that extends the entire 160-foot width of the pool and travels straight toward the shallow end lasts around 20 seconds, and can accommodate 16 surfers at once. In fact, three big closeout waves can run, one behind the other, at the same time, so that 48 surfers can be riding at any one time.

 

Serving large numbers of surfers, says Meistrell, is what’s needed to make the parks highly profitable. That’s what American Wave provides. These systems are expensive: The SurfStream costs between $4 and $6 million, and the PerfectSwell far more. Meistrell thinks that the smaller SurfStream parks can greatly augment the profitability of struggling retail sporting goods stores. “Brick-and -mortar stores are under pressure from the Internet,” he explains. “Adding a surf park brings in more shoppers. The park should also be highly profitable on its own.” Meistrell reckons that these small parks can attract 50 people at a time who pay $30 each, and catch 25 to 40 waves in an hour session. That formula would generate over $4 million a year in revenue after personnel and power costs, he estimates, allowing owners to pay off the cost of equipment in around 18 months. The numbers could work — it all depends on whether customers find these parks as enticing as Meistrell expects, something we won’t know until potential owners get to review the experience of today’s pioneers.

 

Meistrell views the giant PerfectSwell parks as the perfect complement to the array of attractions at the new generation of mega-parks. “People want the total experience, they want skydiving, indoor skiing, zip lines, mountain wall climbing — and surfing,” he says. “It all works as a package.” The mammoth parks could also make surfing a major spectator sport. Promoters could organize pro events in surfing arenas around the country without worrying about the weather, with contestants matching their skills in similarly challenging runs of cascading surf. The surfing community has been trying to get on the Olympic calendar for years, without success. “In the ocean, the guy who’s lucky enough to catch the biggest wave often wins, even if he’s not the best,” says Meistrell. For the Olympics, he says, all the contestants would face waves or series of waves of similar difficulty. The vagaries of nature that are blocking surfing’s Olympic hopes would vanish. “You would score people on how they handle six-foot barrels or four-foot mushy waves, like the long and short programs in figure skating,” he says.

 

The future of super-sized surf parks will depend heavily on the success of the first two ventures in New Jersey and Russia. The not-yet-opened $3.5 billion American Dream will rank among America’s biggest shopping extravaganzas and offer the kind of total adventure Meistrell advocates. Visitors can experience indoor skiing, indoor skydiving, spin on a giant Ferris wheel offering views of the New York skyline, and catch the curls on their surfboards, all in the same gargantuan complex opposite MetLife Stadium. That’s fast company. If indoor surfing proves a sensation in New Jersey and Sochi, it’s reached the big time. And for surfing everywhere — the stores, the events, the TV sales, and the new parks — that means big money.

 

December 20, 2013- Quartz

American Wave Machines PerfectSwell Surf Park

QUARTZ | 12-20-2013

By: Todd Woody at Quartz

Bruce McFarland’s San Diego office is just a skateboard ride from some of California’s prime surf spots. And right now, McFarland is gazing at the perfect wave—a glassy, barreling wall of water. But it’s breaking inside his building, and McFarland, an engineer and surfer, is controlling the wave with an iPad.

Sure, the wave is only three inches tall and is contained in a pint-sized pool built by McFarland’s company, American Wave Machines. But two surf parks deploying the company’s PerfectSwell technology are set to open in Russia and New Jersey, generating four- to six-foot (1.2 to 1.8 meter) waves at the push of a button. “We want to create waves so that anyone, anywhere can surf,” says McFarland.

Bringing surfing to the landlocked masses could be the biggest change to hit the sport since Hawaii’s Duke Kahanamoku taught Californians how to ride the waves a century ago. American Wave Machines is just one of half a dozen companies developing artificial wave technology, including a Los Angeles startup founded by 11-time surfing world champion Kelly Slater.

With a mix of hope and hype, the $7 billion surf industry is embracing wave parks as way to grow a flat-lining business. Kids in Kansas and Qatar could become real surfers, not just boardshorts-wearing wannabes. Pro surfing executives, meanwhile, are pushing surf parks as predictable, television-friendly venues to stage competitions as they lobby to make surfing an Olympic sport. “Surf parks will create an entire new generation of aspirational surfers,” says Jess Ponting, director of the Center for Surf Research at San Diego State University. “These new surfers will not just buy for fashion but for equipment as well, and not just in the US but in Russia, China and Europe.

Surfing has always been as much a way of life as a sport, the exclusive domain of a coastal wave tribe with its own rites and rituals. (Disclosure: I’m one of them.) Now with dozens of surf parks under development worldwide, surfing is about to get Disneyfied—buy a ticket, stand in line, and go for a ride.

In the ocean, no two waves are alike. Each one is formed by constantly changing conditions—winds, tides, swell, sandbars. Even if you’re lucky enough to live on the coast near surf breaks, there’s no guarantee there will be rideable waves on any given hour or day. That unpredictability can make honing one’s surfing skills a time-consuming process, demanding a commitment bordering on obsession.

That’s also problematic for pro surfing. Small surf and long lulls between sets of waves do not make for exciting television, so it’s hard to attract the viewers that advertisers and sponsors covet. Contests last for days, stopping and starting as ocean conditions dictate. They cannot be scheduled into two-hour, TV-friendly time slots. The window for holding the annual Mavericks big wave competition in northern California, for instance, runs from November until April and the contest is called on 48 hours notice when huge waves—30-foot plus—appear. “There’s no way a surf contest will ever be on ESPN Live,” says Matt Reilly, director of marketing at Surf Park Central, a website that covers the nascent artificial wave industry.
A surf park, on the other hand, can ideally churn out one identical wave after another. Replicating Mother Nature is not so easy, though. Most wave parks built over the past 20 years offer a so-called standing wave: A sheet of water is pumped into a pool and over a barrier to create a continuous breaking wave that stays in place. Riders can balance on a surfboard and maneuver to some degree. But the wave does not move and there’s no wave face to ride across. It’s more like surfing a waterfall.
The Holy Grail is a wave that mimics the physics of an ocean wave, moving through the pool, rising up and breaking to the right or left so surfers can catch it and ride up and down the face or propel themselves off the lip to perform aerial turns.

The future of surfing: No ocean required

 

Screen Shot 2013-11-20 at 7.20.10 PM

REUTERS   |  11-22-2013

By: Richard Valdmanis on Reuters.com

(Reuters) – A surfer drops down the face of a crashing swell, crouches low and stalls his board into the tube, achieving the sport’s ultimate goal of a ride inside the barrel.

But instead of being on a sunlit beach in Hawaii or southern California, this surfer is inside a glass-and-concrete building in New Hampshire – at America’s newest surf park, an hour’s drive from the Atlantic.

“Part of our mission is to bring surfing everywhere, including where there isn’t an ocean,” said Bruce McFarland, president of American Wave Machines.

The company’s SurfStream wave system is being used at the Surfs Up New Hampshire park in Nashua, which is set to open in December.

Surf parks have been around for decades, but a surge in the sport’s appeal and rapid advances in wave-making technology have triggered new construction in unlikely places such as South Dakota, Quebec, Sweden and Russia.

Using proprietary designs meant to emulate waves formed in nature, companies like American Wave Machines, Weber Wave Pools, Waveloch and others are racing to bring the ocean sport to the landlocked masses.

Fernando Aguerre, head of the International Surfing Association (ISA), said their efforts could be a big boost for surfing and businesses built around it.

“Surf parks will give the opportunity to learn to ride waves in a safe way to millions of people around the world,” he explained, adding it could also help ISA to make surfing part of the Olympic Games.

“Without man-made surfing waves, our Olympic surfing dream would be just that – a dream,” he said, adding that reliable, identical waves, virtually impossible to find in nature, are needed to insure fair judging in Olympic competition.

SURFING INLAND

Once seen as a fringe sport, surfing now has around 35 million enthusiasts worldwide. It is a roughly $6 billion retail industry in the United States, according to the Surf Industry Manufacturers Association.

“The industry is doing a good job selling surfing as a lifestyle. It is fun. It influences culture, music, fashion, all that. It is imbedded. But it is hard for anybody who doesn’t live near the ocean to do,” said McFarland.

Surfers, desperate for a good wave, have sought out wind swells on the Great Lakes and tried surfing on river rapids and in the wake of passing barges on the Houston Ship Channel in Texas.

“There is definitely a huge demand,” said Matt Reilly of Surf Park Central, a website that tracks global surf park construction. “The speed of growth that you’re seeing is the result of improvements in technology and increases in efficiencies.”

The most commonly used surf park wave designs are modeled on standing river waves, where thousands of gallons of water are propelled against an immobile object to create a stationary curl.

At a recent Surfs Up New Hampshire test run, a handful of professional surfers – including Todd Holland, who was once ranked No. 8 in the world – carved up different types and sizes of standing waves in front of a panel of engineers and photographers.

“This is great,” said Holland. “Once you get going down the line, it feels just like racing a big section.”

Research has also been done on designs more closely related to waves at the world’s finest ocean spots, where a moving swell is produced that breaks when it hits shallow water along an artificial reef or sandbar.

Although less so than in the past, the cost of building an artificial wave system is still substantial. A standing wave system like the one in New Hampshire costs about $3 million to$6 million, while a traveling, or ocean wave, system is much more expensive.

Despite the surf park industry’s efforts to mimic real surf, McFarland, whose company is now also building a traveling wave park in Russia using his PerfectSwell technology, said artificial waves will always have their limits.

“We’re not trying to compete with the ocean, or replace it in any way,” he said. “But this is fun, and I think it is good for the sport and for people.”

(Writing by Richard Valdmanis; editing by Patricia Reaney and Gunna Dickson)

American Wave Machines Commissions Latest PerfectSwell

Continuous Surf – Any Shape and Size

PerfectSwell Barrel View May 2013 | Greetings from the Barrel
 

SOLANA BEACH, CALIF. (June 3, 2013) – American Wave Machines (AWM), the technology leader in out of ocean surf recently completed installation and commissioning of the latest PerfectSwell® wave generating invention in East Durham, New York.

Adding to the PerfectSwell® suite of innovations, including the patented reflecting wave generator, the new software based invention creates surf by sequenced control of multiple wave generating chambers. Virtually any wave shape and direction can be generated continuously including point breaks, peaks, beach breaks, barrels, and multiple rider waves.  The recently patented invention is applicable to all pneumatic systems including linear and circular wave pools.

Additional patent pending innovations include a mobile wave control application designed to run on mobile devices.  The mobile app will enable operators, coaches, and surfers to call and control waves and personalized playlists.  A media option allows photo and video capture of the surf session within the app.

We’re stoked our customers have bigger and better waves in their pools than they thought possible. The capabilities of this system exceeded our predictions” said Bruce McFarland, founder and president of AWM. “Not only does this demonstrate the scalability of PerfectSwell®, it demonstrates wave quality and quantity necessary for successful surf parks..

The PerfectSwell® systems currently under construction are focused on surfing and standard wave pool recreation and are engineered for waves up to 8 feet. Still larger wave systems are within the technical capability.
 

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell® is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions. www.americanwavemachines.com

Body Glove Signs Contract to be Distributor in Peru

PRESS RELEASE

Body Glove Signs Contract with Wave Pool SAC to be Distributor at La Ola Movistar Wave Machine in Peru

Redondo Beach, CA [April 24, 2013] –  Body Glove International is excited to announce they have signed a contract with Wave Pool SAC, to be an authorized distributor of Body Glove products.

Wave Pool SAC began operations in October of 2010 as the operator of “La Ola Movistar” surf arena in the Boulevard de Asia Outdoor Mall. Under the direction of Guillermo Gonzales it features the largest standing wave machine in the world designed and built by American Wave Machines, Inc. (AWM). The venue puts Peru at the forefront offering a perfect place for athletes, fans and the general public to practice the sport of surfing in a family setting with restaurant, bar, and entertainment facilities.

Body Glove Signs La Ola Movistar SurfStream in Peru as DistributorBody Glove CEO and Chairman of the Board of AWM, Robbie Meistrell, first met Guillermo along with professional surfers Cheyne Magnusson and Anthony Walsh on a trip to the surf arena. “I was so impressed with Guillermo as a businessman and as a professional surfer, I wanted to find a way to bring him into the Body Glove family,” states Meistrell, “I think this arrangement will be beneficial to both companies and can really increase our brand presence in South America.”

For more information on Body Glove athletes and products go to www.bodyglove.com and for daily updates visit  www.facebook.com/bodyglove

About Body Glove:

Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Cheyne Magnusson, Anthony Walsh, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Bob Soven and Jeff McKee. Body Glove and Jean-Michel Cousteau and his Ocean Futures Society have formed a legendary alliance to help preserve and protect the ocean while providing ocean and diving geared equipment to water enthusiasts around the globe. Some of the proceeds from the sale of those products go directly to Ocean Futures Society. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.

About American Wave Machines, Inc.

Cheyne Magnusson at SurfStream Peru

American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment that values sustainability, integrity, and sportsmanship. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.

For daily updates visit www.facebook.com/americanwavemachines

 

 

 

American Wave Machines Brings World Class Surfing to Water Parks

FOR IMMEDIATE RELEASE

Rippin Rapids Indoor Waterpark | SurfStream by American Wave Machines

American Wave Machines Brings World Class Surfing Experiences to Water Parks Across the U.S.

Company expands U.S. footprint with SurfStream® installation in South Dakota

SOLANA BEACH, CALIF. (April 10, 2013) – American Wave Machines, the company behind the highest-quality, scalable wave technology systems – SurfStream® and PerfectSwell™ – announced today a new sale to a cutting-edge water park in the U.S. Rippin’ Rapids Resort & Adventure Sports in South Dakota is one of the first parks in the nation to install American Wave Machines’ breakthrough wave systems.

“We’re excited to bring surfing to people located in areas across the country that traditionally don’t have ocean access,” said Bruce McFarland, founder and president of American Wave Machines, Inc. “Our breakthrough patented technology and proprietary innovation delivers high quality surf experiences – even if you’re in South Dakota.”

Rippin’ Rapids Resort & Adventure Sports

Rippin’ Rapids Resort & Adventure Sports opens in Rapid City, SD in the spring of 2014, and will feature SurfStream® – the world’s first standing wave machine that delivers a world class stationary surfing experience on real surfboards. Rippin’ Rapids will be the second U.S. venue for American Wave Machines (the first is located in Nashua, New Hampshire opening summer 2013).

###

About American Wave Machines, Inc.

American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems, and surf centers that offer authentic surfing experiences. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering ideal conditions for surfing in a safe and controlled environment any time of the year anywhere in the world. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create naturally occurring ocean-like waves for an authentic surfing experience. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.

AWM Announces Surf Pool Innovative Breakthroughs

 

American Wave Machines, Inc. (AWM), the leader in artificial wave technology for surf parks, announces three technological breakthroughs for PerfectSwell™, an innovative approach to generating large waves with the emphasis on wave quality and surfing. PerfectSwell is the next generation of artificial wave pools with its patent pending PerfectSwell Wave App™, patented Reflecting Wave Generator and Phased Array Control System, providing the opportunity for surfing outside of the ocean. Production of PerfectSwell is underway in Sochi, Russia, site of the 2014 Olympics. The 35,000 square foot PerfectSwell wave pool will open at the Sheksna Resort, nominated as Russia’s Leading Spa Resort by World Travel Awards.

AWM’s PerfectSwell Wave App™ allows surfers to control the session by calling up their favorite waves from the lineup or from shore with their iPad or iPhone. Wave direction, size and intensity can be modified from an iPhone, allowing surfers to have the perfect session every time. Coaches and trainers can manipulate the surf for the skill level and physical location of trainees in the pool. Surfers can record the ride with a built-in media option.

PerfectSwell™ Wave App for iPhone

No longer having to wait for the perfect wave, rigorous conditioning and training can take place in a PerfectSwell pool. AWM’s proprietary PerfectSwell Reflecting Wave Generator creates circular particle motion waves like the ocean, capable of producing 10 barreling waves per minute. The PerfectSwell Phased Array Control system controls chamber firing patterns and sequences creating any wave breaking characteristic from mushy to pitching to timed aerial closeouts.

“PerfectSwell is the most versatile system with the most innovative technology providing the best surfing experience, “ says Bruce McFarland, President of AWM. “PerfectSwell creates an infinite variety of waves. Point, reef and beach breaks can be replicated in PerfectSwell surf pools and waves can be adjusted and customized without need for special bottom contours.”

About American Wave Machines, Inc.

AWM is the creator of wave technology for surf parks, hotel/resorts, recreation, and research applications. SurfStream®, the world’s first standing wave machine, delivers surfing capability in a compact space. PerfectSwell technology is a new approach to generating large waves with the emphasis on the surfing experience. With no moving parts in the water, sophisticated computer controls modulate wave shape, ride duration, frequency and energy efficiency. www.americanwavemachines.com

Bruce McFarland Live Interview from Boardroom International Surfboard Show

AWM President & Founder Bruce McFarland discusses the future of wave pools and surf parks with Quiksilver Marketing Director Todd Kline and Dave Stanfield on October 6 at The Boardroom International Surfboard Show in Del Mar, CA.

HIGHLIGHTS:

    • AWM Surf Centers in every major city in the world
    • How SurfStream and PerfectSwell work
    • Robust digital system with mobile app enabling complete wave control

Surf’s Up New Hampshire breaks ground

Construction of the largest SurfStream in the world is officially underway at the Surf’s Up addition to SkyVenture New Hampshire. Congratulations to owners Rob and Laurie Greer. We can’t wait to surf in Nashua! Learn more about the project here.

World’s First Skydiving and Indoor Surf Park to Debut in Nashua, New Hampshire

First dedicated indoor surf park in US developed by leading wave machine company to open at SkyVenture New Hampshire in 2013

American Wave Machines, Inc. (AWM), the leading wave technology innovation company, announced the debut of the world’s largest standing wave surfing machine, the SurfStream® model SS5032, in Nashua, New Hampshire. This will be the first multi-sport venue with surfing and skydiving.

Surf's Up New Hampshire

Surf’s Up to debut at SkyVenture NH

Called Surf’s Up New Hampshire, it’s part of an expansion of SkyVenture NH, a profitable massive indoor skydiving venue. The all-season indoor SurfStream® will be connected to the skydiving facility and features a retractable glass roof for seasonal open air operation, glass walls for enhanced spectator viewing, surfside lounging, and a café.

With programmable controls and modular inserts, the SurfStream® model SS5032 creates multiple wave types in one machine. For experienced surfers the signature wave is the 5’ barreling wave with 28’ of face to carve on. This set of wave modules can be assembled in both right and left breaks accommodating goofy and regular foot riders. For broad appeal, the system also features training and intermediate waves which operate at lower power. Due to this versatility, owners Laurie and Rob Greer have developed a robust pay-for-surf revenue model including interscholastic surf team packages to help develop local high school surf teams.

“We can already teach anyone to fly, now we can teach anyone to surf.” said Rob Greer, owner of SkyVenture NH. “SurfStream® is a tremendous value proposition with broad appeal. That’s what convinced us to invest and that’s essential for our bottom line.”

Bruce McFarland, founder and CEO of AWM said “Laurie and Rob are visionaries. Their expertise in action sports facility marketing and operations, not to mention their passion, has contributed greatly to the success of this project. They really do believe in the development of extreme sport talent.”

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) is the powerhouse creator of artificial wave technology for applications in recreation, action sports, and hotel/resorts. Its patented SurfStream®, the world’s first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities. The company also offers PerfectSwell™ surf pools for resorts and outdoor surf parks. For more information, visit www.americanwavemachines.com.

About SkyVenture New Hampshire

Located in Nashua, New Hampshire, SkyVenture NH features a state of the art vertical wind tunnel where customers experience the FREEDOM OF FLIGHT! In addition to individual flights, group events and parties are also available. For more information, visit www.skyventurenh.com.

AWM Awarded Contract for Juice Box Surf Center Design and Pre-Development

First surf retail center will be online in Virginia Beach, Virginia in 2013

American Wave Machines, Inc. (AWM), world leader in artificial wave technology for the emerging surf parks market, announces their selection to carry out the conceptual design and pre-development work and technology supply for the Juice Box Surf owners group in Virginia Beach, VA.

Juice Box Surf

Juice Box Surf in Virginia Beach, VA

Juice Box Surf Center will be a mixed use surf park business utilizing AWM products and technology for indoor surfing, exhibitions, contests, training, surf camps, special events and soft and hard good retail. Juice Box Surf Center combines a full service surf shop, board manufacturing, and surf team with full time surfing available to the public on the largest SurfStream® designed to date. Riders will have the ability to surf indoors in winter and outside in summer. The guest experience includes surfing, shopping, spectating, food, and live music.

Juice Box Surf will feature AWM’s SurfStream® Model SS5032 with programmable controls and modular inserts that allow multiple wave types in one machine. For experienced surfers the signature wave is the standing 6′ barrel with 30′ of face to carve on. This set of wave modules can be assembled in both right and left breaks accommodating goofy and regular foot riders. For broad appeal, the system also has training and intermediate waves which operate at lower power so that the wave size can progress along with the riders’ skill.

“We’re stoked to be working with American Wave Machines,” said owners James Simonin and George Smith. “This is going to expand the surf market, coastal and non-coastal, combining the actual experience of surfing in a core setting with relevant merchandising. Juice Box Surf is an island for surfing that people can escape to with great waves, great food, live music and no worries. Together with AWM we have developed a robust and replicable model and can see this expanding.”

“Virginia Beach has deep roots in surfing, so this is a great opportunity for my company to work with visionary guys,” said Bruce McFarland, President of AWM. “SurfStream® is creating an entirely new business model revolutionizing the way surfing is experienced. We’re ramping up to deploy systems worldwide including the resurgent U.S. market. It’s a business that makes sense not only for surfers but for the new active public that seek authentic, even extreme experiences for their recreation dollars.”

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) is the creator of wave technology for surf parks, hotel/resorts, recreation, and research applications. SurfStream®, the world’s first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities in a compact space. For more information, visit www.americanwavemachines.com

About Juice Box Surf

Host to the East Coast Surfing Championship, the longest running surf competition in the United States, Virginia Beach is the location of Juice Box Surf. Featuring custom surfboards designed and built in-house and world renowned surf product lines, Juice Box Surf is a “CORE” focused shop driven by pure enthusiasm backed up by decades of surf culture experience. For more information, visit www.juiceboxsurf.com