August 17, 2014 – ESA Makes History at Surf’s Up NH

August 17th will go down in the history books as the world’s first sanctioned indoor surf contest. Surf’s Up in Nashua, New Hampshire, the home of the largest SurfStream on the planet, was host to many of the Eastern Surfing Association’s top competitors including several ESA All Stars.

Kainalu Nichols ESA Contest Winner at Surfs Up NH
Contest Results & Division Winners
Menehune (11 & Under)
  1. Robbie Goodwin
  2. Quinn Battagliese
  3. Elliot Anderson

Boys (12-14)

  1. Braeden Logue
  2. Tristan Hamilton
  3. Perran Trentalange

Jr. Men (15-17)

  1. Kai Nichols
  2. Lars Hamilton
  3. Griffin Brunette

Open (All Ages)

  1. Kai Nichols
  2. Lars Hamilton
  3. Weiland Anderson
A big thanks to all the sponsors for making it a great event
  
About the ESA  
ESA is the largest amateur surfing association in the world. Their family oriented
programs promote a healthy and active lifestyle. It is not uncommon to find two or three generations of the same family involved as members of the ESA, and actively competing in ESA programs. Two of the original founders of the ESA, Cecil Lear and David Reese, are still active in the association forty years later.Eleven time world professional surfing champion Kelly Slater and former world professional womens surfing champion Lisa Anderson both learned their competitive skills through the Eastern Surfing Association.

January 16, 2014- ESPN X Games

American Wave Machines

 Read the full article and watch the interview on ESPN X Games site here

Recently, the Surf Industry Manufacturers Association (SIMA) and the International Surfing Association (ISA) have been vocal in their push for artificial waves, seeing it as a tool to either grow the surf market or get the sport into the Olympics. Thanks to a recent surge in wave pool construction around the world, including one in Nashua, N.H., some believe the pool is the future of surfing.

Now, Nashua isn’t necessarily Surf City, U.S.A., but that’s part of the point. According to SIMA, wave pools have the potential to grow the industry in areas not anywhere close to a beach break.

Soon after the first-ever Surf Park Summit last fall in Laguna Beach, Calif., where wave pools were discussed at length, I headed to New Hampshire to check out American Wave Machines’ newest pool. On the brink of winter, it was cold, dark and not exactly bubbling over with aloha.

I ended up at Surf’s Up, located next to a CVS Pharmacy, and the wave pool shares a building with an indoor skydiving facility. All I could think was heaven help the sport I’ve pursed my whole life. This wasn’t surfing.

Todd Holland Power Turn Surfs Up Nashua NH

“All the aggression we were use to seeing Todd [Holland] surf with came out on that little wave and we instantly knew that this was not like anything we’d ridden in the past,” described Rob Kelly.

 Read the full article and watch the interview on ESPN X Games site here

Then a group of local kids from the Eastern Surfing Association (ESA) showed up. The pool’s engineer pulled out an iPad, opened an app, and proceeded to create a perfect three-foot standing wave. The kids’ faces lit up. They sprung to life, pulling on wetsuits and waxing boards. As far as they were concerned it was eight-foot and offshore. With the swipe of a finger their surf lives had changed.

“There’s five months of the year that it’s pretty much too cold for these kids to surf,” said one of the parents. “This is huge, it opens up their entire world.”

When you look at a facility like Surf’s Up through the eyes of a 13-year-old, the perspective changes completely.

“If you see it as something to augment the surfing experience there’s a lot you can do with it,” described Todd Holland, a former top tier ASP competitor who now runs a surf school in Florida.

The Surf’s Up pool is capable of producing a number of different kinds of waves. There’s a foamy whitewater wave that is fun for playing around on a boogie board. There’s a one-foot beginner wave that’s ideal for teaching people to surf. There’s also a standing river wave, like you’d see on the Eisbach River in Munich, Germany. And finally, there’s the premier wave that can serve up a three-foot tube. Depending on how the pool operators have it configured, that wave can either be a left or a right.

“It’s not a huge pool, but there’s so much you can do with it,” continued Holland. “It’s a huge training tool for these ESA kids that don’t get to surf for long periods of time. Now they can get wet, work on technique and still feel like they’re surfing. But you can also change it up and teach a whole group of beginners. It’s very dynamic.”

No matter what SIMA or the ISA say, the fact is that wave pools are only going to be viable if they are profitable. That means appealing to a broad audience. The “core” surfer makes up such a small part of the actual surf industry that money has to flow in through other channels to keep a pool open, which is wear a beginner wave and foamie for boogie boarding come in.

“We’re trying to design our systems so that they can be used in a variety of ways, creating a whole lot of different wave-riding experiences,” says John Luff of American Wave Machines. “When we crank it up you can ride a normal surfboard with fins and get barreled and do airs, but it also caters to surfers of every level and ability. You don’t need to be a pro to enjoy it, that was never the idea.”

Up next, American Wave Machines will be tackling a more ambitious project in Sochi, Russia. Construction is currently on hold until after the Winter Olympics, but they’re looking a building a pool that mimics ocean swells and waves. They also have a project in the works in New Jersey, which is being funded by the same people that built the “Mall of America.”

After a weekend in Nashua I can’t tell you I’m totally sold on wave pools as a substitute for surfing, but it’s obvious that the future is here. Kids don’t care if there’s sand or sea gulls as long as they’re having fun, and the Surf’s Up waves are fun.

 

American Wave Machines Brings World Class Surfing to Water Parks

FOR IMMEDIATE RELEASE

Rippin Rapids Indoor Waterpark | SurfStream by American Wave Machines

American Wave Machines Brings World Class Surfing Experiences to Water Parks Across the U.S.

Company expands U.S. footprint with SurfStream® installation in South Dakota

SOLANA BEACH, CALIF. (April 10, 2013) – American Wave Machines, the company behind the highest-quality, scalable wave technology systems – SurfStream® and PerfectSwell™ – announced today a new sale to a cutting-edge water park in the U.S. Rippin’ Rapids Resort & Adventure Sports in South Dakota is one of the first parks in the nation to install American Wave Machines’ breakthrough wave systems.

“We’re excited to bring surfing to people located in areas across the country that traditionally don’t have ocean access,” said Bruce McFarland, founder and president of American Wave Machines, Inc. “Our breakthrough patented technology and proprietary innovation delivers high quality surf experiences – even if you’re in South Dakota.”

Rippin’ Rapids Resort & Adventure Sports

Rippin’ Rapids Resort & Adventure Sports opens in Rapid City, SD in the spring of 2014, and will feature SurfStream® – the world’s first standing wave machine that delivers a world class stationary surfing experience on real surfboards. Rippin’ Rapids will be the second U.S. venue for American Wave Machines (the first is located in Nashua, New Hampshire opening summer 2013).

###

About American Wave Machines, Inc.

American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems, and surf centers that offer authentic surfing experiences. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering ideal conditions for surfing in a safe and controlled environment any time of the year anywhere in the world. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create naturally occurring ocean-like waves for an authentic surfing experience. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.