January 16, 2014- ESPN X Games

American Wave Machines

 Read the full article and watch the interview on ESPN X Games site here

Recently, the Surf Industry Manufacturers Association (SIMA) and the International Surfing Association (ISA) have been vocal in their push for artificial waves, seeing it as a tool to either grow the surf market or get the sport into the Olympics. Thanks to a recent surge in wave pool construction around the world, including one in Nashua, N.H., some believe the pool is the future of surfing.

Now, Nashua isn’t necessarily Surf City, U.S.A., but that’s part of the point. According to SIMA, wave pools have the potential to grow the industry in areas not anywhere close to a beach break.

Soon after the first-ever Surf Park Summit last fall in Laguna Beach, Calif., where wave pools were discussed at length, I headed to New Hampshire to check out American Wave Machines’ newest pool. On the brink of winter, it was cold, dark and not exactly bubbling over with aloha.

I ended up at Surf’s Up, located next to a CVS Pharmacy, and the wave pool shares a building with an indoor skydiving facility. All I could think was heaven help the sport I’ve pursed my whole life. This wasn’t surfing.

Todd Holland Power Turn Surfs Up Nashua NH

“All the aggression we were use to seeing Todd [Holland] surf with came out on that little wave and we instantly knew that this was not like anything we’d ridden in the past,” described Rob Kelly.

 Read the full article and watch the interview on ESPN X Games site here

Then a group of local kids from the Eastern Surfing Association (ESA) showed up. The pool’s engineer pulled out an iPad, opened an app, and proceeded to create a perfect three-foot standing wave. The kids’ faces lit up. They sprung to life, pulling on wetsuits and waxing boards. As far as they were concerned it was eight-foot and offshore. With the swipe of a finger their surf lives had changed.

“There’s five months of the year that it’s pretty much too cold for these kids to surf,” said one of the parents. “This is huge, it opens up their entire world.”

When you look at a facility like Surf’s Up through the eyes of a 13-year-old, the perspective changes completely.

“If you see it as something to augment the surfing experience there’s a lot you can do with it,” described Todd Holland, a former top tier ASP competitor who now runs a surf school in Florida.

The Surf’s Up pool is capable of producing a number of different kinds of waves. There’s a foamy whitewater wave that is fun for playing around on a boogie board. There’s a one-foot beginner wave that’s ideal for teaching people to surf. There’s also a standing river wave, like you’d see on the Eisbach River in Munich, Germany. And finally, there’s the premier wave that can serve up a three-foot tube. Depending on how the pool operators have it configured, that wave can either be a left or a right.

“It’s not a huge pool, but there’s so much you can do with it,” continued Holland. “It’s a huge training tool for these ESA kids that don’t get to surf for long periods of time. Now they can get wet, work on technique and still feel like they’re surfing. But you can also change it up and teach a whole group of beginners. It’s very dynamic.”

No matter what SIMA or the ISA say, the fact is that wave pools are only going to be viable if they are profitable. That means appealing to a broad audience. The “core” surfer makes up such a small part of the actual surf industry that money has to flow in through other channels to keep a pool open, which is wear a beginner wave and foamie for boogie boarding come in.

“We’re trying to design our systems so that they can be used in a variety of ways, creating a whole lot of different wave-riding experiences,” says John Luff of American Wave Machines. “When we crank it up you can ride a normal surfboard with fins and get barreled and do airs, but it also caters to surfers of every level and ability. You don’t need to be a pro to enjoy it, that was never the idea.”

Up next, American Wave Machines will be tackling a more ambitious project in Sochi, Russia. Construction is currently on hold until after the Winter Olympics, but they’re looking a building a pool that mimics ocean swells and waves. They also have a project in the works in New Jersey, which is being funded by the same people that built the “Mall of America.”

After a weekend in Nashua I can’t tell you I’m totally sold on wave pools as a substitute for surfing, but it’s obvious that the future is here. Kids don’t care if there’s sand or sea gulls as long as they’re having fun, and the Surf’s Up waves are fun.

 

Nation’s Largest Standing Wave Machine Being Built in Nashua, New Hampshire

Surf's Up New Hampshire
By: KIMBERLY HOUGHTON
Union Leader Correspondent
Published Feb 6, 2013 at 9:24 pm (Updated Feb 6, 2013)

NASHUA – This fall, the nation’s largest standing wave machine is expected to attract expert and novice surfers to Nashua.

Currently under construction, Surf’s Up New Hampshire is being built at the existing SkyVenture New Hampshire site at 3 Poisson Ave.

“We can already teach anyone to fly, now we can teach anyone to surf,” said Rob Greer, who owns SkyVenture with his wife, Laurie. “SurfStream® is a tremendous value proposition with broad appeal. That’s what convinced us to invest, and that’s essential for our bottom line.”

American Wave Machines Inc., the leader in artificial wave technology for surf parks, announced this week that SurfSteam® is expected to begin operations this spring, possibly by April.

Surfers will be able to experience a 5-foot barreling wave with 32-feet of face to carve on in an all-season indoor multi-sport venue, according to Bruce McFarland, founder and CEO of American Wave Machines Inc.

“SurfStream is the most fun water ride there is,” said McFarland, praising the enormous system chosen by the Greers for the indoor facility. “It is very cold to surf outside in New Hampshire. The water inside is going to be in the low 80s, and so is the air.”

McFarland expects that people will travel a far distance to try the new SurfStream technology, including experienced, hard-core surfers as well as individuals who have never stepped foot onto a surfboard.

“Regardless of what is going on outside, people can walk around in their trunks and bikinis and be completely comfortable in and out of the water,” said McFarland, adding an open air roof system is being built to allow for sunshine when the weather is nicer.

SurfStream is a gel-coated fiberglass modular system that can be built in different shapes and sizes to produce different size waves. In basic mode, the machine can be used by inexperienced customers who are trying to surf for the first time.

However, it also has the capability of producing barreling waves for professional surfers, according to McFarland. He said the machines range in price from $350,000 for a small model to a few million dollars for the larger systems like the one being built in Nashua.

Learning to surf in the ocean can be challenging because it takes a lot of effort just to get standing on a board. With the SurfStream, McFarland said people can often stand and ride on a surfboard fairly quickly, often during the first session.

“The system allows that training and skill development – it can be a thrill ride,” he added.

Nashua is an ideal location for a new indoor surf park, according to McFarland, who said it is close enough to Boston to attract a large number of potential clients.

Furthermore, many daring skydivers are often willing and excited to try something new like surfing. The Greers have already received a tremendous amount of feedback from existing clients ready to begin a new adventure in the water, he said.

SkyVenture, and now Surf’s Up New Hampshire, are located on Poisson Avenue off the Daniel Webster Highway behind Best Buy.

View article at unionleader.com

Surf’s Up New Hampshire breaks ground

Construction of the largest SurfStream in the world is officially underway at the Surf’s Up addition to SkyVenture New Hampshire. Congratulations to owners Rob and Laurie Greer. We can’t wait to surf in Nashua! Learn more about the project here.

World’s First Skydiving and Indoor Surf Park to Debut in Nashua, New Hampshire

First dedicated indoor surf park in US developed by leading wave machine company to open at SkyVenture New Hampshire in 2013

American Wave Machines, Inc. (AWM), the leading wave technology innovation company, announced the debut of the world’s largest standing wave surfing machine, the SurfStream® model SS5032, in Nashua, New Hampshire. This will be the first multi-sport venue with surfing and skydiving.

Surf's Up New Hampshire

Surf’s Up to debut at SkyVenture NH

Called Surf’s Up New Hampshire, it’s part of an expansion of SkyVenture NH, a profitable massive indoor skydiving venue. The all-season indoor SurfStream® will be connected to the skydiving facility and features a retractable glass roof for seasonal open air operation, glass walls for enhanced spectator viewing, surfside lounging, and a café.

With programmable controls and modular inserts, the SurfStream® model SS5032 creates multiple wave types in one machine. For experienced surfers the signature wave is the 5’ barreling wave with 28’ of face to carve on. This set of wave modules can be assembled in both right and left breaks accommodating goofy and regular foot riders. For broad appeal, the system also features training and intermediate waves which operate at lower power. Due to this versatility, owners Laurie and Rob Greer have developed a robust pay-for-surf revenue model including interscholastic surf team packages to help develop local high school surf teams.

“We can already teach anyone to fly, now we can teach anyone to surf.” said Rob Greer, owner of SkyVenture NH. “SurfStream® is a tremendous value proposition with broad appeal. That’s what convinced us to invest and that’s essential for our bottom line.”

Bruce McFarland, founder and CEO of AWM said “Laurie and Rob are visionaries. Their expertise in action sports facility marketing and operations, not to mention their passion, has contributed greatly to the success of this project. They really do believe in the development of extreme sport talent.”

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) is the powerhouse creator of artificial wave technology for applications in recreation, action sports, and hotel/resorts. Its patented SurfStream®, the world’s first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities. The company also offers PerfectSwell™ surf pools for resorts and outdoor surf parks. For more information, visit www.americanwavemachines.com.

About SkyVenture New Hampshire

Located in Nashua, New Hampshire, SkyVenture NH features a state of the art vertical wind tunnel where customers experience the FREEDOM OF FLIGHT! In addition to individual flights, group events and parties are also available. For more information, visit www.skyventurenh.com.