Surfer and “Who Is J.O.B?” star rides into Montreal for Canada’s first indoor surfing competition. Click the photo to read more.
Hang Ten! Here’s what Skyplex’s surf park could look like
6/16/2015 at 2:56pm EDT
By Richard Bilbao, Orlando Business Journal
Now, we already know Skyplex on International Drive is set to open with a surf park as part of its growing portfolio. But what will it look like?
Well, the Sky Surf park, to be developed by Wallack Holdings, will be designed by American Wave Machines, a Solana Beach, Calif.-based firm that has similar surf parks in places like New York, South Dakota, New Hampshire, Canada, Peru, Russia and Sweden.
The surf park is expected to come with three pools, including one that can be used by professional surfers for training or competitions. Renderings of the park — check those out above — show the wave pools separated by pavilions, beach chairs and tables that most likely will be used for food and beverage service.
Grand New Century Resort in Hainan, China to Feature SurfStream
6/15/2015 at 11:41PM
By Jane Ho, Forbes Contributor
New Century Tourism Group, China’s biggest non-state operator of four-stars-or-above hotels owned by Chen Miaolin, schedules to open its Qizibay Grand New Century Resort on the coast of Hainan, one of South China’s most frequented holiday destinations, this October.
The 5-star resort has 600 rooms and 1,500 dining seats, and also houses a water park including a 20-meter-long, 7-meter-wide surfing pool that can create 1-meter-tall waves – the first one in China and Southeast Asia to have installed a deep water standing wave machine.
“Unlike other forms of wave machines using 30-year old technology, a deep water standing wave machine provides an authentic surfing experience outside of the ocean, with revolutionary technology that lets surfers use real surfboards with fins,” says Robert Reynolds, COO of the equipment’s supplier and the world’s leading wave technology company American Wave Machines in the U.S.
“Our technology creates waves that provide a longer ride than in even the largest wave pools on the planet at a fraction of the size and cost,” adds Reynolds.
The Resort’s general manager Jin Taizhi points out it is safer and easier to surf in a pool than in the ocean. He says: “A novice surfer can have the same fun without having to go though stringent training programs.”
The Resort will also host festivals of the local Li and Hui ethnic groups. “Chinese tourists are looking for more variety in the way they spend their vacations,” Jin avers, “And with this we can provide them with elements of a backpacker’s experience.”
Retail’s new trick: Using surfing to catch more than a wave
5/1/2015 at 12:14pm
By Krystina Gustafson, Content Editor and Retail Reporter at CNBC
These big-box department stores are some of the names that come to mind when picturing a typical anchor tenant at the mall. One company, however, is hoping to change that.
As mall traffic continues its steady decline—dropping 10 percent as of Saturday for the month of April—American Wave Machines is challenging the idea that anchor tenants need to be stores at all.
An anchor has been seen as a store that is so popular that it is a shopping center’s main draw. But what if shoppers come to the mall for another reason?
Robert Reynolds, chief operating officer of the company that designs and manufactures surf pools, said American Wave Machines’ technology possesses all the same qualities a traditional anchor tenant is supposed to have, minus the old-fashioned box.
For one, Reynolds said his company’s surf pools encourage consumers to visit a mall, often on a repeat basis. For another, they increase the amount of time people spend on the property. The pools also drive food and beverage sales incrementally higher, as visitors post up to watch surfers master the waves—or wipe out.
“For malls that are more challenged because of the marketplace or as the economies have changed, they’re looking at this as something they could put across their portfolio,” Reynolds said.
American Wave Machines, whose pools have also been installed at surf parks, water parks and resorts around the world, first got its feet wet at retail in 2011, when it launched at the open-air Sur Plaza Boulevard shopping center south of Lima, Peru. Nearly four years later, the company opened its second retail location at Oasis Surf, a facility inside Quartier DIX30 in Brossard, Quebec, where thousands of surfers have paid 30 Canadian dollars ($25) for a 30-minute chance to ride the waves.
But Reynolds said American Wave’s presence at shopping centers is just getting started. Its third retail pool is set to launch at New Jersey’s American Dream megamall, a project whose much-delayed opening is slated for the second half of 2016. Reynolds said the company is also in “advanced conversations” with larger mall owners, who are interested in including the technology across their portfolios.
American Wave’s expansion at shopping centers comes at a time when mall operators are looking for innovative ways to bring shoppers to their properties. As a growing portion of retail sales are conducted online, malls and retailers are striving to deliver to shoppers experiences that they can’t replicate on their computers, smartphones and tablets.
Over the holidays, for instance, Taubman Centers brought Disney’s “Frozen” to life at 10 malls, by opening a themed ice palace. An innovative property in Las Vegas, dubbed the Grand Bazaar Shops, had each of its 120 tenants devise their own way of bringing interactivity to the space. Alex and Ani, for example, lets shoppers try on jewelry using virtual reality.
Virginia Morris, vice president of global consumer and innovation strategy at Daymon Worldwide, said that although these sorts of interactive initiatives should boost traffic and sales, that’s not all they boil down to.
“It’s more about the buzz and the talk value of the experience that you’re getting,” she said.
Though Reynolds declined to give specifics on the traffic boosts the properties received after opening their surf pools, he did say that there are times when there’s a three- to four-week wait to book a 30-minute session riding the artificial waves. He added that the average consumer dwell time on the properties increased between 15 and 20 minutes.
In addition to increasing the amount of time spent per visit, the attraction encourages visitors to keep coming back.
“You get repeat customers because they want to be better at it,” Reynolds said.
Claude Coudry, founder of Oasis Surf (the venue where American Wave Machines’ technology is used at DIX30) added that the attraction has brought new clientele to the center.
Though installation costs vary depending on the location and size of the pool, Reynolds said the average for a commercial unit is about $3 million. The clientele spans from experienced surfers who bring their own boards, to “aspirational” surfers who are trying to learn.
The Greene Waters Group of Bridge Real Estate announced plans today for a unique hospitality experience at The Endless Summer Resort. The 400 unit resort will be centered around a four-acre PerfectSwell® surf pool that creates an infinite variety of customizable waves using technology created by American Wave Machines. KITV Honolulu covered the story.
“American Wave Machines has advanced technology to a point where they make consistent waves with an infinite variety,” said Surf City Hui, LLC co-founder Chad Waters. “At The Endless Summer Resort, we will be able to create a surfing experience that removes the fear for beginners and in some cases, exceeds the real thing for expert surfers”
“Our overriding design philosophy was to create surf, the dynamics of the ocean at the beach, not just individual waves. We’ve accomplished that with PerfectSwell®” said Bruce McFarland, Founder and President of American Wave Machines, “The iconic concept put forth by Surf City HUI aligns with our vision for premium surf destinations.”
Surf City Hui will be interviewing potential operators and contractors during the next few months, and anticipate the resort opening by the summer of 2017. The developer is asking for public input on the project by completing a short survey, which includes an informational video.
Indoor surf parks aim for big money
March 25, 2014: 5:00 AM ET
By Shawn Tully, senior editor-at-large
FORTUNE — In a lifetime of promoting the sport he loves, Robbie Meistrell has long sought the power swell capable of propelling the laid-back world of surfing into a universal, lucrative phenomenon rivaling golf. Now, he swears, he’s found it: wave-machine generated, mainly indoor surfing, driven by fresh technologies that can replicate six-foot barrels and chest-high mushy waves, in every imaginable, computer-sequenced, ocean-imitating combination, at surf parks the size of football fields. A pair of these emporia will soon open in quintessentially non-beachy locales: in the New Jersey Meadowlands at the forthcoming, gigantic new American Dream mall built by Mall of America developers Triple Five originally; and in snowy mountains of Sochi, Russia, home of the 2014 Winter Olympics.
“This breakthrough in wave machine surfing is what we’ve been waiting for all these years,” says Meistrell. “It could multiply the number of surfers worldwide, and easily multiply the size of the surfing market by a factor 10.” Today’s soccer moms could become tomorrow’s surfing moms, and look for the Olympics in the 2030s to host contests on computer-planned waves, a kind of aquatic, next-gen Super Pipe with surfers in the role of snowboarders.
Meistrell is the scion of a surfing business dynasty: In 1953, his father and uncle founded water sports retailer Body Glove, and in the 1960s invented the first practical wetsuit for surfers. Today, Meistrell serves as Body Glove’s CEO, licensing the famous brand name for bathing suits, snorkels, water shoes, and waterproof cell phone cases, as well as those signature, super-stretch form-fitting neoprene huggers that keep surfers toasty in the icy foam. The family’s flagship store, Dive ‘N’ Surf in Redondo Beach, Calif., remains a legendary destination for water sports enthusiasts. Meistrell runs surfing camps for kids, sponsors pro surfing tours and events, and at age 62, still paddles out to catch the curls at L.A.’s Manhattan Beach.
Yet Meistrell has faced years of frustration in his campaign to attract hordes of new surfers, and hence build the gigantic market that, he believes, the sport merits. “When you get the feeling of the water moving beneath your feet, there’s nothing on earth like it,” he marvels. “It’s totally addictive.” The rub is that millions of potential surfers live too far from the ocean to experience that magical sensation.
And even on the coasts, kids and neophyte adults shun the sport because once they tote their boards to the beach, the fickle ways of nature furnish waves that are too big, or arrive far too infrequently, for beginners to learn. The weather delays and long waits between rideable waves also soak surfing’s allure as a spectator sport. “You go to Rincon Beach in Santa Barbara,” says Meistrell, “and the surfing is good maybe four or five days a month. In most places, you paddle out and catch two waves in two or three hours. It’s not that surfing is so hard to learn, it isn’t. It’s that it’s so hard to practice.”
Another problem is what Meistrell calls a kind of tribal “localism.” “On the good days, hordes of people from all over flood the surfing beaches,” says Meistrell. “The groups of local surfers don’t like it, and don’t want you there.”
Hence, surfing remains a major cultural trendsetter, shaping fashion, music, and lingo. But measured in dollars, it’s a decidedly minor sport. Surfers worldwide spend around $10 billion a year on equipment, camps and lessons — TV revenues and ticket sales are miniscule, by the way — less than one-sixteenth the total sales golfing commands.
Today, Meistrell views the innovations in indoor — as well as open-air — surf parks as the game-changer. Surf parks have been around for decades. Their appeal, however, is limited. The big ones typically produce waves at extremely long intervals that severely limit how many surfers they can serve, and hence their revenues. The small ones generate thin swells that move far faster than normal waves, so that denizens need skateboard-sized boards sans fins to ride them.
For Meistrell, the breakthrough arrived via the new technologies developed by a surfer-cum-engineer named Bruce McFarland. After receiving a graduate degree in fluid dynamics from the University of California, McFarland worked as an aeronautical engineer at TRW (TRW), then began studying how powerful pumping systems could be used to replicate the process that creates ocean waves in nature. McFarland’s new technology generated its first swells in a tank in his garage at a full three inches in height. In 2000, he founded American Wave Machines, and by the mid-2000s had installed pioneering, outdoor surf parks in Peru and the Caribbean.
Intrigued, Meistrell visited the park at the Beaches Resort in Turks and Caicos in 2008 with his two young sons. “We all got completely hooked,” he says, “we were surfing until 9 at night. Our legs were like rubber.” He next recruited two pro surfers, Cheyne Magnusson and Anthony Walsh, to try the installation at the giant Boulevard de Asia shopping complex south of Lima. “I found it appealed to the pros as well, because you can practice so much in a concentrated period,” says Meistrell. “Cheyne and Anthony thought it was a great training device for the legs and the core.” Meistrell was so impressed that he persuaded American Wave Machines to appoint him chairman, a position he still holds.
American Wave Machines offers two distinctly different technologies, one for small arenas, the other for super-sized parks. The original system, called SurfStream, creates stationary waves in pools between 12 and 24 feet in width. Hydraulic pumps force thousands of gallons of recirculating water over fiberglass modules to create waves that curl continuously in place, so that surfers can move back and forth across the face of the wave, but now forward. McFarland’s innovation consists of designing a system sufficiently powerful to form the type of thick, standstill, white water swells that attract adventurous surfers in rushing rivers. At these smaller surf parks, folks use regular surfboards with fins, so that the experience is far closer to ocean surfing than the experience at the older wave-making facilities.
American Wave provides the equipment, installation, and consulting services to owners who manage the parks. The first indoor facility in the U.S. featuring its technology debuted in late 2013, Surfs Up in Nashua, N.H. Expert surfers can program four-foot barrel waves on an iPad, and mothers bring their 5-year-olds for lessons on one-foot curls. The kids can also try skydiving in the same facility. Today, American Wave has six of the smaller parks in operation and two more under construction, one in South Dakota, and another in Montreal.
The second technology — PerfectSwell — replicates real, traveling ocean waves, and, if it proves as lucrative as Meistrell predicts, will power the giant surf parks of the future. These parks can be over an acre in size, and they’re typically around 160 feet in width. The waves can reach a hurricane-scale eight feet, and they advance the full length of the pool, offering ocean-worthy rides of as long as 20 seconds, breaking when they reach the shallow end, just like the real thing.
Here’s how the technology operates. At the deep end are 16 vertical chambers placed at 10-foot intervals, each extending from near the pool floor to above the water level. Powerful commercial blowers push air at high velocity into the top of the chambers. The rushing air forces a piston-like flood of water from the chamber into the pool, producing waves.
By altering the timing and sequencing of the water blasts from sixteen chambers, the system can generate a wide variety of sizes and types of waves in rapid sequence, leaving just enough time in-between for customers to paddle out for the next ride. It can produce computer-generated barrels and peeling swells that break either left or right, or “pop up” waves that launch acrobatic surfers skyward. For example, a peeling “big closeout” wave that extends the entire 160-foot width of the pool and travels straight toward the shallow end lasts around 20 seconds, and can accommodate 16 surfers at once. In fact, three big closeout waves can run, one behind the other, at the same time, so that 48 surfers can be riding at any one time.
Serving large numbers of surfers, says Meistrell, is what’s needed to make the parks highly profitable. That’s what American Wave provides. These systems are expensive: The SurfStream costs between $4 and $6 million, and the PerfectSwell far more. Meistrell thinks that the smaller SurfStream parks can greatly augment the profitability of struggling retail sporting goods stores. “Brick-and -mortar stores are under pressure from the Internet,” he explains. “Adding a surf park brings in more shoppers. The park should also be highly profitable on its own.” Meistrell reckons that these small parks can attract 50 people at a time who pay $30 each, and catch 25 to 40 waves in an hour session. That formula would generate over $4 million a year in revenue after personnel and power costs, he estimates, allowing owners to pay off the cost of equipment in around 18 months. The numbers could work — it all depends on whether customers find these parks as enticing as Meistrell expects, something we won’t know until potential owners get to review the experience of today’s pioneers.
Meistrell views the giant PerfectSwell parks as the perfect complement to the array of attractions at the new generation of mega-parks. “People want the total experience, they want skydiving, indoor skiing, zip lines, mountain wall climbing — and surfing,” he says. “It all works as a package.” The mammoth parks could also make surfing a major spectator sport. Promoters could organize pro events in surfing arenas around the country without worrying about the weather, with contestants matching their skills in similarly challenging runs of cascading surf. The surfing community has been trying to get on the Olympic calendar for years, without success. “In the ocean, the guy who’s lucky enough to catch the biggest wave often wins, even if he’s not the best,” says Meistrell. For the Olympics, he says, all the contestants would face waves or series of waves of similar difficulty. The vagaries of nature that are blocking surfing’s Olympic hopes would vanish. “You would score people on how they handle six-foot barrels or four-foot mushy waves, like the long and short programs in figure skating,” he says.
The future of super-sized surf parks will depend heavily on the success of the first two ventures in New Jersey and Russia. The not-yet-opened $3.5 billion American Dream will rank among America’s biggest shopping extravaganzas and offer the kind of total adventure Meistrell advocates. Visitors can experience indoor skiing, indoor skydiving, spin on a giant Ferris wheel offering views of the New York skyline, and catch the curls on their surfboards, all in the same gargantuan complex opposite MetLife Stadium. That’s fast company. If indoor surfing proves a sensation in New Jersey and Sochi, it’s reached the big time. And for surfing everywhere — the stores, the events, the TV sales, and the new parks — that means big money.
AMERICAN WAVE MACHINES BRINGS SURFING INLAND
SurfStream and PerfectSwell are changing perceptions, stoking investors and inviting the whole world to take the ride
Recently, the Surf Industry Manufacturers Association (SIMA) and the International Surfing Association (ISA) have been vocal in their push for artificial waves, seeing it as a tool to either grow the surf market or get the sport into the Olympics. Thanks to a recent surge in wave pool construction around the world, including one in Nashua, N.H., some believe the pool is the future of surfing.
Now, Nashua isn’t necessarily Surf City, U.S.A., but that’s part of the point. According to SIMA, wave pools have the potential to grow the industry in areas not anywhere close to a beach break.
Soon after the first-ever Surf Park Summit last fall in Laguna Beach, Calif., where wave pools were discussed at length, I headed to New Hampshire to check out American Wave Machines’ newest pool. On the brink of winter, it was cold, dark and not exactly bubbling over with aloha.
I ended up at Surf’s Up, located next to a CVS Pharmacy, and the wave pool shares a building with an indoor skydiving facility. All I could think was heaven help the sport I’ve pursed my whole life. This wasn’t surfing.
Then a group of local kids from the Eastern Surfing Association (ESA) showed up. The pool’s engineer pulled out an iPad, opened an app, and proceeded to create a perfect three-foot standing wave. The kids’ faces lit up. They sprung to life, pulling on wetsuits and waxing boards. As far as they were concerned it was eight-foot and offshore. With the swipe of a finger their surf lives had changed.
“There’s five months of the year that it’s pretty much too cold for these kids to surf,” said one of the parents. “This is huge, it opens up their entire world.”
When you look at a facility like Surf’s Up through the eyes of a 13-year-old, the perspective changes completely.
“If you see it as something to augment the surfing experience there’s a lot you can do with it,” described Todd Holland, a former top tier ASP competitor who now runs a surf school in Florida.
The Surf’s Up pool is capable of producing a number of different kinds of waves. There’s a foamy whitewater wave that is fun for playing around on a boogie board. There’s a one-foot beginner wave that’s ideal for teaching people to surf. There’s also a standing river wave, like you’d see on the Eisbach River in Munich, Germany. And finally, there’s the premier wave that can serve up a three-foot tube. Depending on how the pool operators have it configured, that wave can either be a left or a right.
“It’s not a huge pool, but there’s so much you can do with it,” continued Holland. “It’s a huge training tool for these ESA kids that don’t get to surf for long periods of time. Now they can get wet, work on technique and still feel like they’re surfing. But you can also change it up and teach a whole group of beginners. It’s very dynamic.”
No matter what SIMA or the ISA say, the fact is that wave pools are only going to be viable if they are profitable. That means appealing to a broad audience. The “core” surfer makes up such a small part of the actual surf industry that money has to flow in through other channels to keep a pool open, which is wear a beginner wave and foamie for boogie boarding come in.
“We’re trying to design our systems so that they can be used in a variety of ways, creating a whole lot of different wave-riding experiences,” says John Luff of American Wave Machines. “When we crank it up you can ride a normal surfboard with fins and get barreled and do airs, but it also caters to surfers of every level and ability. You don’t need to be a pro to enjoy it, that was never the idea.”
Up next, American Wave Machines will be tackling a more ambitious project in Sochi, Russia. Construction is currently on hold until after the Winter Olympics, but they’re looking a building a pool that mimics ocean swells and waves. They also have a project in the works in New Jersey, which is being funded by the same people that built the “Mall of America.”
After a weekend in Nashua I can’t tell you I’m totally sold on wave pools as a substitute for surfing, but it’s obvious that the future is here. Kids don’t care if there’s sand or sea gulls as long as they’re having fun, and the Surf’s Up waves are fun.
QUARTZ | 12-20-2013
By: Todd Woody at Quartz
Bruce McFarland’s San Diego office is just a skateboard ride from some of California’s prime surf spots. And right now, McFarland is gazing at the perfect wave—a glassy, barreling wall of water. But it’s breaking inside his building, and McFarland, an engineer and surfer, is controlling the wave with an iPad.
Bringing surfing to the landlocked masses could be the biggest change to hit the sport since Hawaii’s Duke Kahanamoku taught Californians how to ride the waves a century ago. American Wave Machines is just one of half a dozen companies developing artificial wave technology, including a Los Angeles startup founded by 11-time surfing world champion Kelly Slater.
With a mix of hope and hype, the $7 billion surf industry is embracing wave parks as way to grow a flat-lining business. Kids in Kansas and Qatar could become real surfers, not just boardshorts-wearing wannabes. Pro surfing executives, meanwhile, are pushing surf parks as predictable, television-friendly venues to stage competitions as they lobby to make surfing an Olympic sport. “Surf parks will create an entire new generation of aspirational surfers,” says Jess Ponting, director of the Center for Surf Research at San Diego State University. “These new surfers will not just buy for fashion but for equipment as well, and not just in the US but in Russia, China and Europe.
Surfing has always been as much a way of life as a sport, the exclusive domain of a coastal wave tribe with its own rites and rituals. (Disclosure: I’m one of them.) Now with dozens of surf parks under development worldwide, surfing is about to get Disneyfied—buy a ticket, stand in line, and go for a ride.
In the ocean, no two waves are alike. Each one is formed by constantly changing conditions—winds, tides, swell, sandbars. Even if you’re lucky enough to live on the coast near surf breaks, there’s no guarantee there will be rideable waves on any given hour or day. That unpredictability can make honing one’s surfing skills a time-consuming process, demanding a commitment bordering on obsession.
REUTERS | 11-22-2013
By: Richard Valdmanis on Reuters.com
(Reuters) – A surfer drops down the face of a crashing swell, crouches low and stalls his board into the tube, achieving the sport’s ultimate goal of a ride inside the barrel.
But instead of being on a sunlit beach in Hawaii or southern California, this surfer is inside a glass-and-concrete building in New Hampshire – at America’s newest surf park, an hour’s drive from the Atlantic.
“Part of our mission is to bring surfing everywhere, including where there isn’t an ocean,” said Bruce McFarland, president of American Wave Machines.
The company’s SurfStream wave system is being used at the Surfs Up New Hampshire park in Nashua, which is set to open in December.
Surf parks have been around for decades, but a surge in the sport’s appeal and rapid advances in wave-making technology have triggered new construction in unlikely places such as South Dakota, Quebec, Sweden and Russia.
Using proprietary designs meant to emulate waves formed in nature, companies like American Wave Machines, Weber Wave Pools, Waveloch and others are racing to bring the ocean sport to the landlocked masses.
Fernando Aguerre, head of the International Surfing Association (ISA), said their efforts could be a big boost for surfing and businesses built around it.
“Surf parks will give the opportunity to learn to ride waves in a safe way to millions of people around the world,” he explained, adding it could also help ISA to make surfing part of the Olympic Games.
“Without man-made surfing waves, our Olympic surfing dream would be just that – a dream,” he said, adding that reliable, identical waves, virtually impossible to find in nature, are needed to insure fair judging in Olympic competition.
Once seen as a fringe sport, surfing now has around 35 million enthusiasts worldwide. It is a roughly $6 billion retail industry in the United States, according to the Surf Industry Manufacturers Association.
“The industry is doing a good job selling surfing as a lifestyle. It is fun. It influences culture, music, fashion, all that. It is imbedded. But it is hard for anybody who doesn’t live near the ocean to do,” said McFarland.
Surfers, desperate for a good wave, have sought out wind swells on the Great Lakes and tried surfing on river rapids and in the wake of passing barges on the Houston Ship Channel in Texas.
“There is definitely a huge demand,” said Matt Reilly of Surf Park Central, a website that tracks global surf park construction. “The speed of growth that you’re seeing is the result of improvements in technology and increases in efficiencies.”
The most commonly used surf park wave designs are modeled on standing river waves, where thousands of gallons of water are propelled against an immobile object to create a stationary curl.
At a recent Surfs Up New Hampshire test run, a handful of professional surfers – including Todd Holland, who was once ranked No. 8 in the world – carved up different types and sizes of standing waves in front of a panel of engineers and photographers.
“This is great,” said Holland. “Once you get going down the line, it feels just like racing a big section.”
Research has also been done on designs more closely related to waves at the world’s finest ocean spots, where a moving swell is produced that breaks when it hits shallow water along an artificial reef or sandbar.
Although less so than in the past, the cost of building an artificial wave system is still substantial. A standing wave system like the one in New Hampshire costs about $3 million to$6 million, while a traveling, or ocean wave, system is much more expensive.
Despite the surf park industry’s efforts to mimic real surf, McFarland, whose company is now also building a traveling wave park in Russia using his PerfectSwell technology, said artificial waves will always have their limits.
“We’re not trying to compete with the ocean, or replace it in any way,” he said. “But this is fun, and I think it is good for the sport and for people.”
(Writing by Richard Valdmanis; editing by Patricia Reaney and Gunna Dickson)
Lucas Cochran, host of Daily Planet on the Discovery Channel Canada, got an exclusive behind-the-scenes look at our SurfStream® SS6032 system being installed at the Surfs Up surf park in Nashua, New Hampshire.
The TV crew spent the day with us to capture an under-the-hood view of our technology at the largest stationary wave surfing system in the world. — Check out Discovery Channel’s online segment of American Wave Machines.
Lucas interviewed our founder, Bruce McFarland, and received his first surfing lesson from AWM team member John Luff. We had a blast showing him how our technology creates real waves and the TV host learned to surf by the end of the day!
Continuous Surf – Any Shape and Size
SOLANA BEACH, CALIF. (June 3, 2013) – American Wave Machines (AWM), the technology leader in out of ocean surf recently completed installation and commissioning of the latest PerfectSwell® wave generating invention in East Durham, New York.
Adding to the PerfectSwell® suite of innovations, including the patented reflecting wave generator, the new software based invention creates surf by sequenced control of multiple wave generating chambers. Virtually any wave shape and direction can be generated continuously including point breaks, peaks, beach breaks, barrels, and multiple rider waves. The recently patented invention is applicable to all pneumatic systems including linear and circular wave pools.
Additional patent pending innovations include a mobile wave control application designed to run on mobile devices. The mobile app will enable operators, coaches, and surfers to call and control waves and personalized playlists. A media option allows photo and video capture of the surf session within the app.
“We’re stoked our customers have bigger and better waves in their pools than they thought possible. The capabilities of this system exceeded our predictions” said Bruce McFarland, founder and president of AWM. “Not only does this demonstrate the scalability of PerfectSwell®, it demonstrates wave quality and quantity necessary for successful surf parks..”
The PerfectSwell® systems currently under construction are focused on surfing and standard wave pool recreation and are engineered for waves up to 8 feet. Still larger wave systems are within the technical capability.
American Wave Machines, Inc. (AWM) designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell® is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions. www.americanwavemachines.com
Body Glove Signs Contract with Wave Pool SAC to be Distributor at La Ola Movistar Wave Machine in Peru
Redondo Beach, CA [April 24, 2013] – Body Glove International is excited to announce they have signed a contract with Wave Pool SAC, to be an authorized distributor of Body Glove products.
Wave Pool SAC began operations in October of 2010 as the operator of “La Ola Movistar” surf arena in the Boulevard de Asia Outdoor Mall. Under the direction of Guillermo Gonzales it features the largest standing wave machine in the world designed and built by American Wave Machines, Inc. (AWM). The venue puts Peru at the forefront offering a perfect place for athletes, fans and the general public to practice the sport of surfing in a family setting with restaurant, bar, and entertainment facilities.
Body Glove CEO and Chairman of the Board of AWM, Robbie Meistrell, first met Guillermo along with professional surfers Cheyne Magnusson and Anthony Walsh on a trip to the surf arena. “I was so impressed with Guillermo as a businessman and as a professional surfer, I wanted to find a way to bring him into the Body Glove family,” states Meistrell, “I think this arrangement will be beneficial to both companies and can really increase our brand presence in South America.”
About Body Glove:
Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Cheyne Magnusson, Anthony Walsh, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Bob Soven and Jeff McKee. Body Glove and Jean-Michel Cousteau and his Ocean Futures Society have formed a legendary alliance to help preserve and protect the ocean while providing ocean and diving geared equipment to water enthusiasts around the globe. Some of the proceeds from the sale of those products go directly to Ocean Futures Society. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.
American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment that values sustainability, integrity, and sportsmanship. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.
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FOR IMMEDIATE RELEASE
American Wave Machines Brings World Class Surfing Experiences to Water Parks Across the U.S.
Company expands U.S. footprint with SurfStream® installation in South Dakota
SOLANA BEACH, CALIF. (April 10, 2013) – American Wave Machines, the company behind the highest-quality, scalable wave technology systems – SurfStream® and PerfectSwell™ – announced today a new sale to a cutting-edge water park in the U.S. Rippin’ Rapids Resort & Adventure Sports in South Dakota is one of the first parks in the nation to install American Wave Machines’ breakthrough wave systems.
“We’re excited to bring surfing to people located in areas across the country that traditionally don’t have ocean access,” said Bruce McFarland, founder and president of American Wave Machines, Inc. “Our breakthrough patented technology and proprietary innovation delivers high quality surf experiences – even if you’re in South Dakota.”
Rippin’ Rapids Resort & Adventure Sports
Rippin’ Rapids Resort & Adventure Sports opens in Rapid City, SD in the spring of 2014, and will feature SurfStream® – the world’s first standing wave machine that delivers a world class stationary surfing experience on real surfboards. Rippin’ Rapids will be the second U.S. venue for American Wave Machines (the first is located in Nashua, New Hampshire opening summer 2013).
About American Wave Machines, Inc.
American Wave Machines, Inc. designs, engineers, manufactures and sells world class wave pools, wave systems, and surf centers that offer authentic surfing experiences. Founded in 2001 by California surfer Bruce McFarland, the company is committed to delivering ideal conditions for surfing in a safe and controlled environment any time of the year anywhere in the world. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell™ is the first air-powered system to create naturally occurring ocean-like waves for an authentic surfing experience. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions.