Second Annual ESA Indoor Surf Contest Held in New Hampshire

For the second year in a row the ESA Indoor Surf Championships we’re held in New Hampshire on SurfStream®.  Click HERE for Eastern Surf Magazine’s article on the event.

CMcCoy

Body Glove Pro Cheyne Magnusson

June 16, 2015 – Orlando Business Journal

Hang Ten! Here’s what Skyplex’s surf park could look like

6/16/2015 at 2:56pm EDT
By Richard Bilbao, Orlando Business Journal

Now, we already know Skyplex on International Drive is set to open with a surf park as part of its growing portfolio. But what will it look like?

A rendering of Sky Surf - The Surf Park at Skyplex

A rendering of Sky Surf – The Surf Park at Skyplex

Well, the Sky Surf park, to be developed by Wallack Holdings, will be designed by American Wave Machines, a Solana Beach, Calif.-based firm that has similar surf parks in places like New York, South Dakota, New Hampshire, Canada, Peru, Russia and Sweden.

The surf park will be built atop a 10-story parking garage next to the 350 room hotel.

The surf park will be built atop a 10-story parking garage next to the 350 room hotel.

The surf park is expected to come with three pools, including one that can be used by professional surfers for training or competitions. Renderings of the park — check those out above — show the wave pools separated by pavilions, beach chairs and tables that most likely will be used for food and beverage service.

Read the full article on The Orlando Business Journal

June 15, 2015 – Forbes

Grand New Century Resort in Hainan, China to Feature SurfStream

6/15/2015 at 11:41PM
By Jane Ho, Forbes Contributor

New Century Tourism Group, China’s biggest non-state operator of four-stars-or-above hotels owned by Chen Miaolin, schedules to open its Qizibay Grand New Century Resort on the coast of Hainan, one of South China’s most frequented holiday destinations, this October.

The 5-star resort has 600 rooms and 1,500 dining seats, and also houses a water park including a 20-meter-long, 7-meter-wide surfing pool that can create 1-meter-tall waves – the first one in China and Southeast Asia to have installed a deep water standing wave machine.

Hainan New Century Hotel SurfStream Surfing

“Unlike other forms of wave machines using 30-year old technology, a deep water standing wave machine provides an authentic surfing experience outside of the ocean, with revolutionary technology that lets surfers use real surfboards with fins,” says Robert Reynolds, COO of the equipment’s supplier and the world’s leading wave technology company American Wave Machines in the U.S.

“Our technology creates waves that provide a longer ride than in even the largest wave pools on the planet at a fraction of the size and cost,” adds Reynolds.

The Resort’s general manager Jin Taizhi points out it is safer and easier to surf in a pool than in the ocean. He says: “A novice surfer can have the same fun without having to go though stringent training programs.”

The Resort will also host festivals of the local Li and Hui ethnic groups. “Chinese tourists are looking for more variety in the way they spend their vacations,” Jin avers, “And with this we can provide them with elements of a backpacker’s experience.”

Read the full story on Forbes.com here

May 1, 2015 – CNBC

Retail’s new trick: Using surfing to catch more than a wave

5/1/2015 at 12:14pm
By Krystina Gustafson, Content Editor and Retail Reporter at CNBC

These big-box department stores are some of the names that come to mind when picturing a typical anchor tenant at the mall. One company, however, is hoping to change that.

American Wave Machines CNBC May 2015

American Wave Machines’ surfing technology will be installed at three shopping centers by the end of 2016.

Read the full article on CNBC.com

As mall traffic continues its steady decline—dropping 10 percent as of Saturday for the month of April—American Wave Machines is challenging the idea that anchor tenants need to be stores at all.

An anchor has been seen as a store that is so popular that it is a shopping center’s main draw. But what if shoppers come to the mall for another reason?

Robert Reynolds, chief operating officer of the company that designs and manufactures surf pools, said American Wave Machines’ technology possesses all the same qualities a traditional anchor tenant is supposed to have, minus the old-fashioned box.

For one, Reynolds said his company’s surf pools encourage consumers to visit a mall, often on a repeat basis. For another, they increase the amount of time people spend on the property. The pools also drive food and beverage sales incrementally higher, as visitors post up to watch surfers master the waves—or wipe out.

Oasis Surf Crowd at DIX30 Mall

“For malls that are more challenged because of the marketplace or as the economies have changed, they’re looking at this as something they could put across their portfolio,” Reynolds said.

American Wave Machines, whose pools have also been installed at surf parks, water parks and resorts around the world, first got its feet wet at retail in 2011, when it launched at the open-air Sur Plaza Boulevard shopping center south of Lima, Peru. Nearly four years later, the company opened its second retail location at Oasis Surf, a facility inside Quartier DIX30 in Brossard, Quebec, where thousands of surfers have paid 30 Canadian dollars ($25) for a 30-minute chance to ride the waves.

But Reynolds said American Wave’s presence at shopping centers is just getting started. Its third retail pool is set to launch at New Jersey’s American Dream megamall, a project whose much-delayed opening is slated for the second half of 2016. Reynolds said the company is also in “advanced conversations” with larger mall owners, who are interested in including the technology across their portfolios.

American Wave’s expansion at shopping centers comes at a time when mall operators are looking for innovative ways to bring shoppers to their properties. As a growing portion of retail sales are conducted online, malls and retailers are striving to deliver to shoppers experiences that they can’t replicate on their computers, smartphones and tablets.

Over the holidays, for instance, Taubman Centers brought Disney’s “Frozen” to life at 10 malls, by opening a themed ice palace. An innovative property in Las Vegas, dubbed the Grand Bazaar Shops, had each of its 120 tenants devise their own way of bringing interactivity to the space. Alex and Ani, for example, lets shoppers try on jewelry using virtual reality.

Virginia Morris, vice president of global consumer and innovation strategy at Daymon Worldwide, said that although these sorts of interactive initiatives should boost traffic and sales, that’s not all they boil down to.

“It’s more about the buzz and the talk value of the experience that you’re getting,” she said.

Though Reynolds declined to give specifics on the traffic boosts the properties received after opening their surf pools, he did say that there are times when there’s a three- to four-week wait to book a 30-minute session riding the artificial waves. He added that the average consumer dwell time on the properties increased between 15 and 20 minutes.

In addition to increasing the amount of time spent per visit, the attraction encourages visitors to keep coming back.

“You get repeat customers because they want to be better at it,” Reynolds said.

Claude Coudry, founder of Oasis Surf (the venue where American Wave Machines’ technology is used at DIX30) added that the attraction has brought new clientele to the center.

Though installation costs vary depending on the location and size of the pool, Reynolds said the average for a commercial unit is about $3 million. The clientele spans from experienced surfers who bring their own boards, to “aspirational” surfers who are trying to learn.

Lines Out the Door at the First Surf Park in Canada and U.S.

Until now, the only thing limiting the 3 million-plus active surfers in North America from getting more waves is geography.  The two stand-alone indoor surf parks in Montreal and New Hampshire that just opened for business in 2014 are breaking down the geographical boundaries.

Oasis Surf evening crowd enjoying the action
Nightlife at Oasis Surf in Montreal, Quebec

These surf parks are demonstrating that not only is the surfing great, but the business is great. With upwards of 200 surfers paying to surf in 30 minute sessions daily, business is booming. Click here to read the Business NH Magazine’s take on out-of-ocean surfing.

Click here to view a 30-second clip of the Oasis Surf experience

“New Hampshire and Montreal’s SurfStreams are paving the way for urban surfing.” –Bruce McFarland – President & Founder of American Wave Machines

Oasis Surf owner Claude Coudry and friends ringing in the New Year

 

November 24, 2014 – We Win

American Wave Machines Prevails in Infringement Lawsuit
US District Court Ruling Dismisses Case

American Wave Machines announces their unequivocal victory in a patent infringement case brought by Wave Loch and Light Wave.  For more in depth coverage click here for a Legal Newsline article and click here for the PR Newswire release.

“This is a major victory for the company.  Our mission to build world class surf facilities in every suitable market in the world continues.”  Bruce McFarland, President and Founder, American Wave Machines.

SurfStream® at Boulevard de Asia, Peru

August 17, 2014 – ESA Makes History at Surf’s Up NH

August 17th will go down in the history books as the world’s first sanctioned indoor surf contest. Surf’s Up in Nashua, New Hampshire, the home of the largest SurfStream on the planet, was host to many of the Eastern Surfing Association’s top competitors including several ESA All Stars.

Kainalu Nichols ESA Contest Winner at Surfs Up NH
Contest Results & Division Winners
Menehune (11 & Under)
  1. Robbie Goodwin
  2. Quinn Battagliese
  3. Elliot Anderson

Boys (12-14)

  1. Braeden Logue
  2. Tristan Hamilton
  3. Perran Trentalange

Jr. Men (15-17)

  1. Kai Nichols
  2. Lars Hamilton
  3. Griffin Brunette

Open (All Ages)

  1. Kai Nichols
  2. Lars Hamilton
  3. Weiland Anderson
A big thanks to all the sponsors for making it a great event
  
About the ESA  
ESA is the largest amateur surfing association in the world. Their family oriented
programs promote a healthy and active lifestyle. It is not uncommon to find two or three generations of the same family involved as members of the ESA, and actively competing in ESA programs. Two of the original founders of the ESA, Cecil Lear and David Reese, are still active in the association forty years later.Eleven time world professional surfing champion Kelly Slater and former world professional womens surfing champion Lisa Anderson both learned their competitive skills through the Eastern Surfing Association.

August 12, 2014 – Endless Summer Resort on Oahu

The Greene Waters Group of Bridge Real Estate announced plans today for a unique hospitality experience at The Endless Summer Resort. The 400 unit resort will be centered around a four-acre PerfectSwell® surf pool that creates an infinite variety of customizable waves using technology created by American Wave Machines. KITV Honolulu covered the story.

Endless Summer Surf Resort Coming to Oahu in 2017 | American Wave Machines | Surf Park Central

“American Wave Machines has advanced technology to a point where they make consistent  waves with an infinite variety,” said Surf City Hui, LLC co-founder Chad Waters.  “At The Endless Summer Resort, we will be able to create a surfing experience that removes the fear for beginners and in some cases, exceeds the real thing for expert surfers

Our overriding design philosophy was to create surf, the dynamics of the ocean at the beach, not just individual waves.  We’ve accomplished that with PerfectSwell®” said Bruce McFarland, Founder and President of American Wave Machines, “The iconic concept put forth by Surf City HUI aligns with our vision for premium surf destinations.”

Surf City Hui will be interviewing potential operators and contractors during the next few months, and anticipate the resort opening by the summer of 2017. The developer is asking for public input on the project by completing a short survey, which includes an informational video.