Solana Beach, Calif. – August 25, 2011– American Wave Machines, Inc. (AWM), the leading wave technology innovation company, announced the appointment of Body Glove International CEO, Robbie Meistrell, to the Board of Directors. The appointment of a surf industry leader affirms AWM’s commitment to delivering an authentic surfing experience in AWM surf machine and surf pool installations.
Body Glove is a heritage rich business and brand originating in 1953 when twin brothers Bill and Bob (Robbie’s father) Meistrell developed the first functional wetsuit with a dream of a life in the water. Robbie, who became president of BGI in 1983, has led the company from a small domestic market dealing in wetsuits, to the wilder shores of international trade and licensing of watersports products. Under Robbie’s leadership, Body Glove has become one of the world’s most well known surf brands.
In 1986 BGI acquired the US Pro Surfing Tour from Pipeline Masters Champion Joey Buran. The next year Robbie went on to secure sponsorship from Budweiser. The Bud Pro Surf Tour launched a hugely successful era of pro surfing in the 90’s. Robbie understands how sponsors, events, surfers, and spectators all contribute to success. With more SurfStream® installations coming online, Robbie’s experience in this domain will bring a unique perspective to the board.
“We’re fortunate to have Robbie working with us and are looking forward to building new partnerships and relationships with brands, clients, and surfers worldwide. He brings a keen understanding of the international action sports industry and how surfing fits in that space.” said Bruce McFarland, President of AWM, “Robbie, his cousin Billy and I all grew up in the South Bay surfing and diving. Working with Robbie brings everything full circle.”