AWM Awarded Contract for Surf Pool in Sochi, Russia, Site of the 2014 Olympics

PerfectSwell® Surf Pool Opening Summer 2014 at Sheksna Resort

SOLANA BEACH, Calif., May 8, 2012 (GLOBE NEWSWIRE) — American Wave Machines, Inc. (AWM), world leader in artificial wave technology for the emerging surf parks market, announces their selection as supplier of a 35,000 square foot PerfectSwell® Model 1672 wave pool for the Sheksna Resort, nominated as Russia’s Leading Spa Resort by World Travel Awards.

PerfectSwell® is an entirely new approach to generating large waves in pools with the emphasis on wave quality and the surfing experience. With no moving parts in the water, sophisticated computer controls modulate wave shape, ride duration, frequency and energy efficiency. Analogous to a phased array design, PerfectSwell® wave size is unlimited. Three simultaneously barreling waves across the width of the pool can be generated at intervals as short as six seconds.

The system includes innovative sanitation and a green heating system extending the operating season with no additional energy usage. “For my resort, I want a pool that will cater to active families and allow them to learn to surf. The design is great for contests, events, and shows,” said the owner. “AWM has provided excellent project support working with my local requirements.”

“This is a great opportunity for my company to work with a visionary client focused on his customers’ quality of experience,” said Bruce McFarland, President of AWM. “PerfectSwell® completely changes the economics of surf parks. We’re ramping up to deploy systems worldwide including in the resurgent U.S. market.”

About American Wave Machines, Inc.

American Wave Machines, Inc. (AWM) designs, engineers, manufactures and sells world class wave pools, wave systems and surf centers. Founded in 2000 by California surfer Bruce McFarland, the company is committed to delivering authentic surfing experiences in a safe and controlled environment. SurfStream® is the world’s first standing wave machine that delivers a stationary surfing experience (on real surfboards) scalable to various spaces. PerfectSwell® is the first air-powered system to create an authentic surfing experience through natural-like ocean waves. From the Caribbean to Sweden, American Wave Machines has developed more than 15 small and large-scale installations exclusively for surf parks, waterparks, resorts, malls and research institutions. www.AmericanWaveMachines.com

About Sheksna Resort

Residing on 14 hectares of landscaped parkland in one of the most picturesque and ecologically clean places on the Black Sea coast, Sheksna resort sits atop a hillside with magnificent views of the sea and mountains. The resort offers a range of amenities geared for families with European standards of service and comfort. www.sheksna.ru

Man’s love of surf leads to wave machine technology

by Lilian Cox
The Coast News

SOLANA BEACH — Surfer Bruce McFarland has achieved much success as the founder of American Wave Machines where he has developed wave technology for applications in both research and recreation. Moreover, he’s followed in the family business.

Uncle "Sonny" Charles Wright, 1925

Great uncle Charlie Wright promoted surfing in San Diego in the beginning of the last century after learning the sport from friend Duke Kahanamoku, the “Father of Modern Surfing.” Wright, a San Diego lifeguard, was able to replicate the design of Kahanamoku’s surfboard for popular use.

Today, McFarland recalls recognizing the genius of Uncle Sonny as a 10-year-old.

“Uncle Sonny made an early form of a diving hookah (air supply device used in free diving) when he lived in the Philippines,” he said. “He had a pool that was green, and said my brother and I could swim in it if we used his hooka to dive and scrub the pool with a brush. We had never seen a diving apparatus. We were stoked.”

Growing up in Manhattan Beach, McFarland began devising his own gear including skim boards, skate decks, surfboards and bikes using parts. After high school, he earned a bachelor’s degree in mechanical engineering from UC Santa Barbara as well as a master’s specializing in fluid dynamics and experimental methods. He did post-graduate work in structural dynamics at UCLA.

His first job after graduation was as a staff engineer with TRW Space and Technology in Redondo Beach. A job offer with Structural Dynamics Research Corp. in Del Mar brought McFarland and his family to Solana Beach in 1989.

Bruce McFarland at SurfStream Peru

For a while the family lived in a VW van while he kept his options open, hoping to find a career fit that would lead to developing surf machines. That happened in 1991 when he met an inventor of sheet flow technology who needed help developing a ride. Recognizing a ground floor opportunity, McFarland co-founded Wave Loch Tool & Die in La Jolla.

Subsequently, McFarland was inspired to start his own company after watching a video of beachgoers at the Waimea Rivermouth riding surfboards on a standing wave.

“I knew that it could be recreated in a pumped water system,” he said. “A guy living in Hawaii already had a related patent. I licensed it.”

In 1999, McFarland founded American Wave Machines, or AWM, in Solana Beach.

“The rest has been a nonstop pursuit of making waves,” he said. “My wife, Marie, the kids and the extended family have supported it all the way.”

AWM began doing research and development of standing wave apparatuses and was issued five patents. In the fall of 2004, on ABC’s “Don Polec’s World,” McFarland introduced SurfStream, the first hydrofoil standing wave machine. Manufacturing and sales began in 2006. Products started shipping in 2008.

Today, McFarland touts that SurfStream delivers the ultimate surfing experience — “the long ride.”

In January, pro surfers Cheyne Magnusson and Anthony Walsh, representing Body Glove, provided a demonstration at the Ola Movistar Surf Arena in Peru.

Body Glove pro surfer, Cheyne Magnusson, on SurfStream in Peru

Body Glove CEO Robbie Meistrell is on the AWM board of directors.

“Body Glove looked far and wide for the most authentic wave technology,” Meistrell said. “Bruce and his company share the same vision as Body Glove, to bring the passion we share for surfing to the world.”

AWM offers a second product line: PerfectSwell and WindSwell wave generators, which are used at facilities such as the University of Texas for ocean energy research related to harnessing wave energy.

The technology is more popularly known for recreation applications at waterparks, surfparks, hotel resorts and sponsored wave-riding exhibitions.

AWM is also riding the wave of the fast-growing market niche for surfing dogs. At this year’s Tournament of Roses Parade, stoked canines, hanging 20, demonstrated SurfStream on a float sponsored by Dick Van Patten’s Natural Balance Pet Foods.